BlueBytes Report- Hyderabad based Dr.Reddy’s Laboratories is India’s 4th Most Reputed Pharmaceutical Brand

BluebytesHyderabad based Dr.Reddy’s Laboratories is India’s 4th Most Reputed Pharmaceutical Brand: Bluebytes Report


8 Hyderabad Pharma Brands make it to the list

Hyderabad, 17thAugust 2016: Hyderabad based Dr.Reddy’s Laboratories is India’s 4th Most Reputed Pharmaceutical Brand as per the report by Bluebytes. While Aurobindo Pharma occupies 11th position and Natco Pharma stood at 21st place in the pharma list. Suven Life Sciences ranked at 40, Divis Laboratories at 44th, Zenotech Laboratotries at 48th, Indian Immunologicals at 49th and Biological E.  ranked 52nd, ruled the roost of pharma brands of India from Hyderabad. 8 Hyderabad based brands made it to India’s Most Reputed Pharmaceutical Brands list. Mumbai based Lupin Pharmaceuticals tops in Reputation in the Pharmaceutical sector leading India’s Most Reputed Pharmaceutical Brands list. Sun Pharma is the second Most Reputed Brand with a 52% lower Brand Rep Score and Cipla is at 3rd position with a Brand Rep Score 28% behind the previous ranked. Among global brands GSK leads the way followed by Pfizer with a Brand Rep Score 73% below the leader among International pharmaceutical companies. Abbott’s Brand Rep Score was 12% lower, ranking it India’s 3rd Most Reputed among International brands. There were 41 Domestic and 17 International pharmaceutical brands listed in the study by BlueBytes conducted in association with TRA Research (both part of the Comniscient Group) which released ‘India’s Most Reputed Pharmaceutical Brands 2016’. This report is the second in the India’s Most Reputed Brands series, and the company is set to launch a report each month covering different sectors. The study evaluates brand’s Brand Reputation by analyzing media perception and consumer perceptions.

“India’s Reputation as the largest producer of generic drugs in the world has become vulnerable in light of the changing patent regime in the country. Reports say that by 2020, India is likely to be among the top three pharmaceutical markets by incremental growth and sixth largest market globally in absolute size. Reputation is defined as a measure of the effectiveness of transmitted belief about attitudes showcasing Respect – and our report measures the consumer Respect for a brand and also its transmission by measuring the media quotient. Given the importance of this sector for the economy and to the public, brands should concentrate on building and maintaining their Reputation to stay ahead in the changing world,” said Pooja Kaura, Chief Spokesperson for India’s Most Reputed Brands.

India’s Most Reputed Pharmaceutical Brands was a study conducted within the Pharmaceutical industry with BlueBytes analyzing news of 58 pharma brands in all the major English and Hindi print media (newspapers and magazines) across 9 cities as a representative of the news across all media. A total of 24,414 articles pharma news were analyzed between July 15, 2015, and July 16, 2016. In addition to news analysis, the consumer’s perception was also studied and this part of the analysis was contributed by TRA Research, which interviewed 2,500 consumer-influencers on the aspect of Respect. The 60-page, soft-bounded report is available for Rs. 999/-.


Indias Most Reputed Brands


‘India’s Most Reputed Brands’ is a product of BlueBytes in association with TRA Research, both nestled under the Comniscient Group. The companies bring together a unique synergy in the business of Reputation Measurement. The Report leverages their unique specialities – BlueBytes, which is focussed on measuring transmission of respect as perceived via the Print Media, and TRA, which specialises in measuring consumer perception. BlueBytes tracks all the brands’ news in all the major English and Hindi print media (newspapers and magazines) across 9 cities as a representative of the news across all publications. While TRA Research contributes with interviews on 2,500 consumer-influencers on the aspect of Commanding Respect. ‘India’s Most Reputed Brands’ is a one-of-a-kind study. BlueBytes and TRA Research are geared towards mapping the Reputation topography of different sectors.

About BlueBytes


Founded in 2003, BlueBytes, a part of the Comniscient Group, is India’s leading media-analytics company with making it an indispensible tool for tracking, managing, and analyzing media coverage from print and online sources. BlueBytes News offers media analyzes 4,000 articles daily and extends services to 250 marquee clients from 20 diverse sectors. This year Bluebytes plans to launch 12 reports of India’s Most Reputed Brands from different sectors and last Month the company launched India’s Most Reputed Aviation Brands.

About TRA Research

TRA Research (formerly Trust Research Advisory), a part of the Comniscient Group, is a Brand Intelligence and Data Insights Company dedicated to understanding and analysing stakeholder behaviour through two globally acclaimed proprietary matrices of Brand TrustTM and Brand AttractivenessTM. TRA Research conducts a primary research with consumers and stakeholders to assist brands with their business decisions based on our insights on Consumer Behaviour. TRA Research provides Competitive Intelligence Reports mined from more than 15 million data-points on brand intangibles of 20,000 brands and also provides bespoke studies based on the same matrices. TRA Research is also the publisher of ‘The Brand Trust ReportTM and of ‘India’s Most Attractive BrandsTM.


Brand Rep Rank Overall Industry Reputation Brand Rep Score (in 100,000’s)
1 Lupin 90,054.5
2 Sun Pharma 43,596.3
3 Cipla 31,245.1
4 Dr. Reddy’s Laboratories 9,163.4
5 GSK 3,203.3
6 Glenmark 2,311.9
7 Zydus Cadila 1,401.8
8 Biocon 1,064.7
9 Pfizer 854.56
10 Abbott 748.68
11 Aurobindo 596.70
12 Novartis 389.50
13 Torrent Pharmaceuticals 299.17
14 Wockhardt 197.30
15 Sanofi 196.44
16 Piramal Pharma Solutions 157.31
17 Alkem Laboratories 101.76
18 Mylan 88.214
19 Ajanta Pharma 83.140
20 Mankind Pharma 77.776
21 Natco Pharma 76.409
22 Roche Pharma 67.982
23 AstraZeneca 49.795
24 Serum Institute of India 24.857
25 Jubilant Life Sciences 19.8546
26 Merck  Sharp & Dohme 18.6425
27 IPCA Laboratories 8.3754
28 Alembic Pharmaceutical 6.9812
29 Eli Lilly 5.8513
30 Unichem Laboratories 4.6476
31 Novo Nordisk 4.2034
32 Bristol-Myers Squibb 3.43297
33 Intas Pharmaceutical 3.21393
34 Emcure Pharmaceuticals 2.49302
35 Merck Group 2.35349
36 Orchid Pharmaceutical 2.15080
37 Elder Pharmaceuticals 1.90650
38 RPG Life Sciences 1.54488
39 Dishman Pharmaceutical 1.50490
40 Suven Life Sciences 1.30901
41 Panacea Biotec 0.77208
42 Daiichi Sankyo 0.76594
43 Aarti Drugs Limited 0.60078
44 Divis Laboratories 0.47089
45 Wyeth 0.38123
46 Sharon Bio-Medicine 0.22561
47 Indoco Remedies 0.15269
48 Zenotech Laboratories 0.05163
49 Indian Immunologicals 0.03362
50 Plethico Pharmaceuticals 0.01644
51 Ind-Swift Laboratories 0.01337
52 Biological E. 0.00668
53 Astellas Pharma 0.00655
54 Bharat Serums And Vaccines 0.00315
55 Paras Pharmaceuticals 0.00270
56 German Remedies 0.00063
57 Twilight Litaka Pharmaceutical 0.00003
58 Incepta Pharmaceuticals 0.00001