Launches ‘Right To Food’ campaign under its successful Machau Mondays concept
New Delhi, January 25, 2016: Gurgaon-based a marketplace for chef prepared meals, Bite Club, whose Machau Mondays is already a hit in Delhi and Gurgaon, is launching a special campaign under it called ‘RIGHT TO FOOD’, to celebrate the 67th Republic Day. With an idea of promoting the very basic right to food apart from the 9 fundamental, Bite Club will treat all its customers with one meal during the first week of every month. Starting from February 1, customers can select their favourite meals from a daily-changing menu any time during the 1st week of any month, use the coupon code ‘MYRIGHT’ while placing the order and get 100% cashback in their Bite Club wallet within 48 hours of the order delivery.The Machau Monday concept was launched on the platform with an intention to take the sting out of Mondays for four consecutive weeks with a slew of tempting discounts, one rupee cookies, 100% cashbacks, free meals, discounted biryani plates and more. The overwhelming response for this campaign encouraged Bite Club to prolong it with yet another initiative offering a combination of flavours from all corners of the country.
About BiteClub
Bite Club is a Gurgaon-based marketplace for chef prepared meals. It was launched in late 2014 by Prateek Agarwal, Aushim Krishan, and Siddharth Sharma, alumni of IIT Kharagpur and NTU Singapore. Bite Club was conceptualized to make home style food accessible to everybody – easily, quickly, and affordably.
Sticking to their mantra of serving “Wholesome home style meals handmade by an expert community of chefs using the freshest ingredients,” it veers from regular restaurant fare. Bite Club lauds good and interesting food featuring a daily rotating lunch and dinner menu of sumptuous meals, desserts and drinks designed and prepared by chefs who promise innovation and variety with every meal.
It has raised first round of investment in February, 2015 from Powai Lake Ventures and a few other investors including Aneesh Reddy, co-founder & CEO at Capillary Technologies; Goibibo Group founder Ashish Kashyap; and Alok Mittal, ex-head of Canaan Partners India. In December, BiteClub has also raised Pre-Series A funding from growX ventures, The Phoenix Fund, and Powai Lake Ventures.
With an intention of solving the million dollar question of ‘what’s for lunch or dinner today’, Bite Club has conceptualized a platform by compiling a community of 150+chefs spanning home chefs, recipe bloggers, ex- restaurateurs, professional chefs and many more. It delivers guilt-free meals, desserts and drinks straight from their personal kitchens based on a revenue sharing agreement with the chefs. It lets its own team manage the technology, marketing and logistics, while leaving the chefs to focus on what they can do best- preparing exquisite meals. Within one year of its dawn, Bite Club has remarkably served over 100,000 meals to 15000+ customers.
By introducing the concept of ordering palatable and wholesome chef-designed cuisine in a time-impoverished society, Bite Club intends to put a high-quality meal on the table. The idea is to eventually develop a favored taste for chef prepared meals by cashing in on the rapidly urbanizing economy. This is further triggered by the intense mobile penetration that is boosting the growth of the food delivery segment.