Big Bazaar takes on e-commerce, comes out with a new anthem and game for its millennial consumers.

Big Bazaar is taking the shopping experience to a different level and is empowering every Indian to be a part of this shopping festival. Big Bazaar has announced its Omnichannel approach with a bang. To get young Indians participating and be relevant to the millennials, they have announced the campaign with ‘The Mahabachat Anthem’ and are betting big on gamification, ‘The Sone Ki Chidiya’, which have already taken the internet by storm. The brand also revealed that all the Mahabachat offers will also be available at for customers to shop online from across the country. will be open for customers from 10th August midnight 12:00 am