– the ‘FinancialTech Super Mart’ launched in India

bdfGetting loans are much easier with “FinancialTech Super Mart”



Mumbai, February 20, 2015:, a financial e-commerce portal, has announced its formal launch today. It is the first ever portal to provide a technology enabled end-to-end solution to financial needs of Individuals & SMEs. This FinancialTech Super Mart facilitates the best deals across wide range loans such as home loans, auto loans, business loans, loans against property, credit cards, healthcare and construction equipment financing. With a unique technology driven model, it aims to tap all customer segments be it digital savvy or the traditional Indian customer.


Estimation on India overtaking US to become 2nd largest internet market shows the level of digital revolution an Indian industry going through today. The increasing internet and smart phone penetration and its impact on consumer behavior is the driving force  behind success of any industry today, more so with e-commerce and many such examples are already been witnessed. With cross industry benchmarking, the consumer expectations have raised. Hence with the vision to fulfill these expectations by breaking barriers and bringing the transparency and expertise to an economically and socially relevant sector like financial service, has been launched.


Aiming to be the country’s largest ‘FinancialTech Super Mart’, has created a strong foundation where a team of 400+ years of cumulative experience in financial services & technology has worked relentlessly to plug their experiences in the technology solution to make it a perfect “Customer Convenience” model. Our model will empower our customer to take an informed & real time decision on financial products at click of few buttons.


Our model has been further reinforced to be a complete transparent one for our customers by affiliation with 20+ leading Financial Institutions like Au Financiers, Bajaj Finance Ltd., Fullerton India, Hinduja Leyland Finance Ltd., ICICI Bank, Indiabulls Housing Finance Ltd, Indusind Bank, Manappuram and Reliance Commercial Finance (a part of Reliance Capital Ltd) etc. to offer a wide range of choices for our customers.


Our model will assist customers to avail a loan instantly as well as educate them with detailed information on loan product/process, rule engine etc. through different technology mediums like mobiles, tablets, digital kiosk, computers & Customer Convenience Centers (CCC). Additionally, we have deployed a dedicated on-field team & associates to provide support for documentation and other services on customer demand.


Keeping in mind the ever evolving digital space & changing customer expectations, we have built an agile, adaptable & sustainable model with structured & robust system at its core which offers a personalized customer experience at every stage of its service delivery.


Commenting on the launch, Mr. Manavjeet Singh, Managing Director, said, “Customer convenience is of an utmost importance to us and it is our endeavor to offer a comprehensive range of products across all loan categories & keep the process transparent by providing offers from all Banks & Financial Institutions so customer is able to make an informed decision. With this model & approach, we aim to reach up to 5 lac customers across the country & help them with loan disbursement worth 1 billion USD by 2016”


Prior to setting up, Mr. Manavjeet Singh has served in several strategic leadership positions in prestigious corporates like HDFC Bank, Citicorp Finance, SBI Mutual Fund, Reliance Capital and Yes Bank. During his last role at Yes Bank, he established the entire basket of retail offerings with key focus areas including defining and setting up the retail asset structure, assessment of core systems, launching of all retail assets products and activation of locations and execution.

About is a cutting edge online platform that allows customers to obtain the best deal facilitating a well-informed purchasing decision across financial products and services such as home loans, auto loans, business loans, loans against property, credit cards, healthcare and construction equipment financing. has created association across various banks & NBFCs with 20+ financial institutions.

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