~ Ola Share’s year-long #FarakPadtaHai campaign urges Indians to share rides and take a step towards decongesting the city ~
Bengaluru, 29th June, 2017: Bengalureans were in for a surprise on Thursday morning when they got to witness a flash mob while crossing one of city’s most congested areas, Silk Board Junction. Ola, India’s most popular mobile app for transportation, organized multiple flash mobs in and around that area, engaging tens of thousands of people who cross the busy junction every day. Street plays were also organized at some of the city’s other key locations such as Forum Mall in Koramangala, MG Road Metro Station, and Byappanahalli Metro Station.
Rolled out as part of the recently launched year-long campaign #FarakPadtaHai, the activities were organised to encourage more citizens to opt for Ola Share, Ola’s shared mobility offering, and contribute towards decongesting the city’s roads.
Vishal Kaul, COO at Ola said, “Existing transportation systems are already overwhelmed with capacity, and adding more vehicles is not a sustainable solution, given the rise of traffic and resulting vehicular pollution. It’s time we come together and make smarter choices to ensure smoother commute and make our cities pollution-free once again. We chose the artistic expression route to convey this message and connect with the people. Having reached out to hundreds of thousands of citizens, we are confident of scaling this activity beyond Bengaluru and raising awareness amongst citizens about adopting sustainable and environment-friendly mobility.”
Starting with Bengaluru, Ola’s flash mobs will travel to various cities and will aim to engage more and more commuters in every city. In Bengaluru, the performers appealed to the audience with the message of using shared mobility by dancing to the foot-tapping beats of djembe drums. The creatively choreographed street plays by WeMove Theatre also garnered a warm reception from the onlookers, as the artists unfolded the message at the right time, to the right audience.
About Ola Share:
Launched in October 2015, Ola Share is operating in 26 cities and has been specially designed to enable citizens to ride together and contribute to reduction in pollution and congestion in their city. Across 26 cities it operates in, Ola Share has effectively reduced more than 12 million kilograms of carbon dioxide and saved over 7 million litres of fuel with the distance travel by cabs reduced by 84 million kilometers, since its inception. Much like the customers, Ola Share has received tremendous acceptance from driver partners as well as they get to do more rides and make better utilization of their vehicle. All of Ola’s security features like Track your Ride, Share Ride Details, SOS, Emergency Contacts, 24×7 Customer Support and Number Masking are available for users on Ola Share.
Founded in Jan 2011 by IIT Bombay alumni Bhavish Aggarwal and Ankit Bhati, Ola (formerly Olacabs), is India’s most popular mobile app for personal transportation. Ola integrates city transportation for customers and driver partners onto a mobile technology platform ensuring convenient, transparent and quick service fulfillment. Ola is committed to its mission of building mobility for a billion people. Using the Ola mobile app, users across 110 cities can book from over 6, 00,000 vehicles across cabs, auto-rickshaws and taxis. Ola has also introduced a range of shared mobility services on its platform like Ola Shuttle and Ola Share for commute and ride-sharing respectively. The app is available on Windows, Android and iOS platforms. Please visit https://www.olacabs.com/media for more information.