October 2015, Mumbai: Being Human, the clothing line with a heart, has always been a brand that believes in spreading joy. Treading further on this novel message, this Diwali, the brand has doubled the joy for its customers. With the launch of this year’s biggest Diwali campaign #SamePinchWithSalman, 3 fans stand a chance to meet Salman Khan. The campaign goes live from October 15, 2015 until November 1, 2015.
The idea of the campaign is fairly modest; the participants must create a look that Salman Khan would like to say ‘same pinch’ to. The contest entails that participants shop at a Being Human store between 15th October 2015 and 1st November 2015 and click an image of them wearing Being Human clothes. This image then should be shared on the brand’s Facebook Contest Post as a comment. The more likes a participant gets the more are his chances of getting shortlisted to meet Salman Khan. At the end of the campaign, 10 participants will get shortlisted with the highest number of likes and finally 3 winners will be selected by Salman Khan himself! And not just this but also up to 1 lakh worth of Being Human merchandise are up for grabs making this the ultimate Diwali campaign to participate.
The creatives of the campaign entice the consumers to share a frame with Salman Khan. Using social media as the prime medium to create the buzz, Being Human Clothing will promote the campaign digitally as well as in stores.
Royalties from Being Human Clothing are donated to Being Human – The Salman Khan Foundation to support the twin causes of education and healthcare. You can participate and stand a chance to win along with being able to contribute to these causes by the simple act of shopping.
This Diwali is definitely a joyful Diwali with Being Human Clothing.
ABOUT BEING HUMAN CLOTHING
In a unique licensing arrangement with Being Human – The Salman Khan Foundation, Mandhana Industries Ltd has brought out a clothing line with a heart where royalties from the clothing line support education and healthcare initiatives of the Foundation. With an exclusive global license to design, manufacture, retail and distribute Being Human Clothing, Mandhana Industries Ltd launched the brand in 2012 in Europe, followed by Middle East and India.
In France, Being Human Clothing is sold in approximately 50 selling points and its European website delivers to 14 countries worldwide. In the Middle East, the brand is sold in 7 countries with 130 selling points. Likewise, the brand is sold in South Africa with its ecommerce partner Zando. As of 2015, the brand has opened 39 exclusive stores in India in Ahmedabad, Ambala, Amritsar, Bangalore, Bhopal, Chandigarh, Gurgaon, Hyderabad, Jaipur, Kanpur, Kochi, Kolhapur, Kota, Lucknow, Ludhiana, Mohali, Mumbai, Nagpur, New Delhi, Pune, Rajkot, Surat, Thane, Udaipur, Vadodara and one store in Nepal. Being Human Clothing is also selling through more than 200 point-of-sales in India through major retail partners such as Central, Jade Blue, Globus, Lifestyle, Shoppers Stop, Splash and Westside amongst others. Additionally, the brand is available with the top e-commerce partners in India –ABOF, Amazon, Flipkart, Koovs, Jabong, Myntra and Snapdeal.
Being Human Clothing offers to its customers, a world–class fashionable product coupled with the satisfaction of doing good. Mandhana Industries Ltd has envisioned Being Human Clothing as a global brand that encompasses within the best of global fashion and quality as well as the satisfaction of getting attached to and contributing to humanitarian initiatives. For more information about Being Human Clothing, visit us at www.beinghumanclothing.com