ASUS Republic of Gamers announces ‘Zephyrus’ in India

  • At just 16.9mm, its ‘World’s Thinnest Gaming Notebook with NVidia GTX 1080
  • First notebook armed with NVidia Max-Q design technology as well as the drivers-based WhisperMode technology
  • India unveil & showcase at ROG Masters South-Asia Finale on August 20 in Bangalore

New Delhi, August 16, 2017: – ASUS Republic of Gamers (ROG) today announced the launch of Zephyrus, the world’s slimmest gaming laptop powered by a 7th Generation Intel® Core™ i7 (Kaby Lake) processor and the latest NVIDIA® GeForce® GTX 1080 graphics with Zephyrus features the Windows 10 Creators Update, which improves the performance of PC games via the all-new Windows Game Mode, and makes it easier to perform native game-streaming with Beam, Microsoft’s streaming service.

The laptop will be unveiled and showcased for the first time in India on August 20, 2017 at Hotel Lalit Ashoka, Bangalore on the sidelines of ROG Masters South Asia finale. The mega event will also witness around 1500+ gamers who have pre-registered to attend the event.

Priced at INR 2,99,990/-, the 15.6-inch Zephyrus features an ultra-slim profile and incorporates the ROG-exclusive Active Aerodynamic System (AAS) — a specially designed cooling system. It also features customizable ASUS Aura RGB lighting effects and a super-fast 120Hz panel with wide-view technology, 100 percent sRGB color gamut and NVIDIA G-SYNC™ for breathtaking gaming visuals.

Mr. Peter Chang, Regional Head – South Asia & Country Manager – ASUS India said, “ROG aims to create laptops that are slimmer, cooler, quieter and more powerful than ever before — to fully address the needs of today’s highly mobile gamers. ROG Zephyrus is the result of this persistent dedication to gaming innovation. Being the first notebook to feature NVidia Max-Q design technology, ‘Zephyrus’ is the thinnest, lightest yet one of the most powerful gaming laptops at the moment.”

Max-Q technology: An integral part of NASA’s mission to launch man into space, is defined as the point at which the aerodynamic stress on a rocket in atmospheric flight is maximized. Thus, the design of the rocket is precision-engineered around Max-Q. NVIDIA has applied a similar philosophy to the design of gaming laptops, enabling OEMs to build laptops that are 3x thinner with up to 3x more performance of previous generation.  With Max-Q designed laptops, gamers can experience high-fidelity gaming and high-resolution entertainment whenever and wherever they want it. Max-Q designed laptops support the entire GeForce gaming platform, which includes the latest gaming technologies, Game Ready drivers, NVIDIA G-SYNC™ display technology, VR, 4K gaming, and more.

Vishal Dhupar, Managing Director, South Asia, NVIDIA said “In line with NVIDIA’s vision of constantly pushing the gaming industry and enhancing choices for customers, we are delighted to introduce NVIDIA Max-Q powered notebooks in India. The Asus ROG Zephyrus marks a new era for gaming notebooks, one where gamers can expect powerful performance without compromising on the aesthetics. Enabling OEMs to build laptops that are 3x thinner with up to 3x more performance, gamers can now experience high-fidelity gaming and high-resolution entertainment whenever and wherever they want it.”

ROG-exclusive design and cooling system: ROG Zephyrus is cooled by an exclusive Active Aerodynamic System (AAS) that runs cooler and quieter without sacrificing performance. AAS incorporates unique AeroAccelerator (AA) technology that increases the speed and efficiency of airflow through the laptop. The fan’s 3D-curved surface cover and accelerator guides enhance airflow and move heat away from the components more efficiently. When Zephyrus is opened, a portion of the bottom of the chassis flexes to increase the airflow volume by 20 percent and further increase air circulation. AAS maximizes system stability as well as gaming and thermal performance, and it allows full utilization of the CPU and GPU, so gamers can engage in marathon sessions without fear of interruption.

Perfected gaming keyboard with Aura RGB lighting, innovative touchpad with 10-key functionality: ROG Zephyrus features a keyboard positioned at the front of the chassis — a design that allows better cooling of internal components while providing a more comfortable and familiar experience for gamers accustomed to desktop keyboards. ASUS Aura RGB lighting technology provides dynamic and customizable lighting effects over the entire keyboard, as well as separately highlighted customizable effects for the WASD and QWER key groups, allowing users to create a gaming ambience that matches the feel of their game. Anti-ghosting keys ensure commands are instantaneously and correctly interpreted — even when up to 30 keys are pressed simultaneously. The keys have been ergonomically designed to provide optimum comfort and typing accuracy. Zephyrus positions the touchpad to the right of the keyboard and also integrates a 10-key function that is easily activated by a hot key. When activated, a red backlight illuminates the 10-key functionality.

WhisperMode Technology: NVIDIA also introduced its silent NVIDIA WhisperMode technology, which makes laptops run much quieter while gaming. WhisperMode intelligently paces the game’s frame rate while simultaneously configuring the graphics settings for optimal power efficiency. This reduces the overall acoustic level for gaming laptops.

Ultra-smooth gaming visuals and versatile connectivity: ROG Zephyrus is equipped with a 120Hz display that enables smooth gaming at a true 120Hz frame rate. NVIDIA G-SYNC display technology synchronizes the display’s refresh rate with the NVIDIA GeForce graphics card’s frame rate, ensuring ultra-smooth visuals. G-SYNC reduces lag, minimizes perceived stutter, and eliminates visual tearing — providing the smoothest, fastest and most breathtaking gaming imaginable, without affecting system performance. Wide viewing angles and a 100 percent sRGB color gamut also allow the panel to produce outstanding, lifelike colors from any angle. The laptop is also equipped with a USB Type-C™ (USB-C™) port with Thunderbolt™ 3, allowing G-SYNC and 4K UHD display output, fast data transfers and power delivery.

About ROG
Republic of Gamers (ROG) is an ASUS sub-brand dedicated to creating the world’s best gaming hardware and software. Formed in 2006, ROG offers a complete line of innovative products known for performance and quality, including motherboards, graphics cards, laptops, desktops, monitors, audio equipment, routers, and peripherals. ROG participates in and sponsors major international gaming events. ROG gear has been used to set hundreds of overclocking records and it continues to be the preferred choice of gamers and enthusiasts around the world. Learn more about the choice of champions at http://rog.asus.com.

About ROG Masters
ROG Masters is an Esports tournament created for aspiring gamers everywhere. Now in its second year, it has grown into a global phenomenon after its first year being tailored to Asia and Oceania. ROG Masters aims to knit together the pro and grassroots tiers of gaming by combining open qualifiers with later stages that are heavy with invited teams, ensuring intense competition characterized by contact between community dark-horses and established veterans of the pro scene. The Grand Finals of ROG Masters 2017 will take place in November, with US$500,000 to play for and the world watching.

About ASUS
ASUS is a worldwide top-three consumer notebook vendor and maker of the world’s best-selling, most award-winning motherboards. A leading enterprise in the new digital era, ASUS designs and manufactures products that perfectly meet the needs of today’s digital home and office, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets, smartphones and wearables. Driven by innovation and committed to quality, ASUS won 4,385 awards in 2016 and is widely credited with revolutionizing the PC industry with its Eee PC™ and also is the Market leader in the Gaming and Ultrabooks segments with its Republic of Gamers and Zenbook line ups. ASUS has more than 17,000 employees around the globe with a world-class R&D team of over 5,500 engineers. Company revenue for 2016 was approximately US$14.5 billion.