ASUS Announces Global Brand Ambassador Gal Gadot for consumer notebook segment

New Delhi, India (5th June, 2018) — ASUS today announced the collaboration with Gal Gadot to promote its latest product series of laptops and All-in-One PC. Sharing a joint passion for creativity and inspiring others to find theirs, Gal embodies ASUS’ core values to unleash the creative power within.

The partnership comes as ASUS reveals the latest in its flagship laptop series, the ZenBook Series new ZenBook Pro, as well as the refreshed range of VivoBook and all-in-one PC. The new ZenBook Pro, being showcased at Computex, is the first ASUS device to showcase its new innovative ScreenPad feature, turning the touch pad into a fully functioning display with adaptive design, and providing users a smarter way to interact with their laptop to offer the ultimate performance.

Working with Gadot, ASUS hopes to inspire people across the globe to showcase that everyone can use technology to create. With the ErgoLift design making for better typing experience, the fine craftsmanship and adaptive design of the ScreenPad, ASUS provides a range of innovation enabling users to create what they know they are able to achieve. The high-performance processor equipped inside also supports people’s full creativity. In addition, the VivoBook, an exciting creation itself for young creators, features bold color-blocking designs, with five vibrant color options and several textured finishes.

“People used to think you had to be super techy or geeky to get the most out of technology, but the truth is everyone can use technology to create,” says Gadot“ASUS’ new ZenBook Pro with ScreenPad empowers boundless creativity, so I’m thrilled to be working with a brand that helps unleash the creativity I know is within us all.”

Eric Chen, Corporate Vice President from ASUS comments: “Gal is a role model for people around the world – staying true to herself as she achieves international success. Like Gal, we believe everyone can pursue their own incredible. It just takes the right technology to unleash one’s creative power. With that in mind, we can think of no better person to work with on our own search for incredible.”

 “ASUS is our long-time partner committed to reimagining the PC and driving innovation in a way that allows people to tap into their most creative and productive selves,” said Chris Walker, Vice President, Client Computing Group, Intel Corp“ZenBook Pro with ScreenPad, powered by Intel, is the embodiment of this spirit of innovation.”

See ASUS and Gadot’s joint vision on how to unleash creativity to bring your vision to life here: The concept behind the video is to showcase the path of creators today. From the days where creators just had a paintbrush to create art to now when they have technology at their disposal to create the incredible. See the video to check out how Gadot uses the ScreenPad to show what technology can help create.

About ASUS

ASUS is one of Fortune magazine’s World’s Most Admired Companies, and is dedicated to creating products for today and tomorrow’s smart life. Our comprehensive portfolio includes Zenbo, ZenFone, ZenBook and a range of IT devices and components, along with AR, VR and IoT. ASUS employs more than 16,000 people worldwide and over 5,000 world-class R&D talents. Driven by innovation and committed to quality, the company won 4,511 awards and earned approximately US$13 billion of revenue in 2017.