The Asia/Pacific PC Market Comes in Close to Expectations in Q2 2014, Reports IDC

idcSingapore and Hong Kong, July 21, 2014 – IDC’s preliminary results show that the Asia/Pacific (excluding Japan) PC market increased 2%from last quarter and declined 10% year-on-year in Q2 2014 to reach 24.3 million units, coming in marginally higher than IDC’s initial forecasts.


In India, shipments to an ongoing large education project came in earlier than expected, adding about 100,000 units to the commercial PC segment. Thailand’s coup d’état, on the other hand, resulted in a steep double-digit annual decline as channels were wary to take in shipments. Microsoft’s Bing program is ramping up in the region’s emerging markets, with Malaysia being the first to come in strong this quarter.


“The ongoing economic slowness in the emerging markets sets the tone of the overall PC demand and inhibited the region’s year-on-year growth,” says Handoko Andi, Research Manager for Client Devices Research at IDC Asia/Pacific. “There are pockets of optimism coming from mature markets like ANZ, Singapore, and Hong Kong, where the smartphones and tablets near saturation. However, the region’s growth has been adversely impacted with the rise of large-screen smartphones in China and most ASEAN countries.”


Lenovo retained the top spot with high sequential growth in China and India. In China, the vendor had a strong sell-in after a seasonally low Q1 due to the Chinese New Year. In India, the back-to-school campaign added to the vendor’s growth. Dell retained the second spot backed by strong growth in some key emerging markets like India and Thailand due to its increasing focus in the consumer segment and better relations with the channels. Acer replaced ASUS at the fourth spot contributed by the vendor’s growth in some key markets with attractive entry-level product line-ups.


Table 1

Asia/Pacific (ex. Japan) PC Shipments by Vendor,  2Q14 (Preliminary) vs 1Q14 and 2Q13

Rank Vendor 2Q14

Market Share


Market Share


Market Share

Year-on-Year Unit Growth
1 Lenovo 26.6% 23.6% 24.6% -3.2%
2 Dell 10.5% 10.7% 8.0% 17.5%
3 HP 10.4% 9.5% 11.2% -17.1%
4 Acer 7.6% 7.0% 8.5% -19.5%
5 ASUS 6.7% 7.6% 6.7% -11.5%
  Others 38.2% 41.5% 41.0% -16.5%
  Total 100.0% 100.0% 100.0% -10.5%
Source: IDC, July 2014


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About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community to make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. In 2014, IDC celebrates its 50th anniversary of providing strategic insights to help clients achieve their key business objectives. IDC is a subsidiary of IDG, the world’s leading technology media, research, and events company. You can learn more about IDC by visiting



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