Mumbai, March 2015: ArtistAloud, a digital media, distribution, on ground and talent management platform, announced their partnership with Singapore’s Favourite- Harry’s Bar and Cafe to curate artistes performing at their various venues across Mumbai and Bengaluru. Artist Aloud pioneers in promoting talents through various innovative concepts that include both online and offline platforms. Artist Aloud provides a platform to budding talents through such live gigs that help them gain exposure and experience performing in front of the live audience.
Artist Aloud will give an opportunity to the young mushrooming talents in the music industry and encourage them to perform centre stage where these artists can continue their journey and build a promising career. Singapore’s popular bar chain- Harry’s Bar & Café, most famous as an after work watering hole has the feel of a modern speakeasy with a shadowy ambience that’s often filled with lively music. With audiences appreciating live performances at cafes and restaurants, it will be a unique blend of delectable food, great live music and relaxed ambience.
Speaking on the association, Soumini Sridhara Paul, Vice President, Artist Aloud commented, “Our aim at ArtistAloud is to build a platform for artists old and new and to explore undiscovered sounds and connect them with their fans. An association like this is a unique approach to promote the abundant talent this country possesses in an encouraging and supporting culture and audience.”
Talking about the new development, Rohinton Rabady, Head – Operations Harry’s India said, “Harry’s is known to all for its laid back charm and superlative service. As our patrons are looking to unwind in the comfort of an unpretentious bar, we’re taking it up a notch with the entertainment quotient to beckon guests with a weekly eclectic mix of live gigs combined with lip smacking fusion foods and drinks. The initial response in Mumbai has been overwhelming and we also plan to program performances in Bengaluru too.”
Artist Aloud currently houses original music from over 450+ artists across. Artist Aloud will organise gigs at Harry’s Bar & Café every week and bands will mainly perform English Rock & Pop covers and select originals. Artist Aloud will be handling the artiste’s management for a year for Harry’s Mumbai and Bangalore venues. Keeping in mind the ambience at Harry’s, Artist Aloud will bring in bands/artists that will be in sync with bar’s need.
About Artist Aloud:
Artist Aloud is a digital media, distribution, on ground and talent management platform for independent artists across the Globe. It’s a one stop destination for commercial Independent content across languages, genres and talent. An initiative pioneered by Hungama Digital Media Entertainment Private Ltd., Artist Aloud is an opportunity for independent artists to build a connect with their fans and for fans to have access to their music that is previously unreleased and created by the Artist for them. The platform currently houses original music from over three hundred artistes – both well-known and new. It has music from several genres ranging from Alternative Pop, Fusion, English and Hindi Rock, Bollywood Pop and Classic Indi-Pop in Hindi, English, Punjabi, Gujarati, Bengali, etc. Artist Aloud is a revolution in the Indian independent music scene that aims to give not only artists but also music lovers the control and right to build the demand for independent music from India and across the world at a global level.