~ This season, ARROW is bringing back two big eras of fashion ~
Mumbai, September – This autumn – Winter ARROW is bringing back two big eras of fashion – “The Roaring twenties” and the” Dandy fifties” with a contemporary twist. The collection has a lot of color blocking, geometric influence, minimalistic graphic patterns, integrated clean lines and layered silhouettes. Dandy look is back and it will be seen both through colors and silhouettes.
ARROW SPORT – Arrow Sport is becoming smarter with range reflecting more dressed up casual than weekend casual look, where the combination of Teal and Khaki brings in the season’s freshness. Indigo Shirts, Dress Polo’s and Brit Chino’s are the key products to look out for in Sports.
FORMALS – In AW-14, key focus in Arrow formals is on ceremonial occasions – for special events in life. This season ARROW celebrates the festivities of winter and the wedding season through the range that encompasses exquisite collection of Black, Blue and Gold shirts styled accented with jacquards in silk touch. Rich velvets and tonal jacquards blazers and Suits complete the collection. Key colors are inspired from the jewels – Ruby, Sapphire, Emeralds.
Continuing with ARROW’s thrust on innovation this season ARROW is introducing the UVTT finish in formal line – a treatment that will protect the wearer from harmful Ultraviolet rays.
ARROW WOMAN – In AW 14, the key focus in Arrow Woman is on making work wear fashionable and feminine. Certain key highlights this season are a range of beautiful ‘wear-to-work-blouses’ in jewel tones such as deep wine, ruby red, emerald and jade green. This range is complemented by the new introduction of the ‘Auto-flex’ trouser which expands at the waist with ease, truly ‘The magic pants’.
The fashion range in Arrow Woman is inspired by the swinging sixties. There is a range of large color-block graphic prints, dots and ditsy hearts keeping it light-hearted. The evening wear line is rich and dark with hints of gold sequins and mid-night florals.
ARROW NEW YORK – ARROW New York is promoting the ICONOGRAPHIC story, a story which revolves around Black, White and IMPERIAL BLUE colors. This story is about boldness, about confidence, about being straight forward and yet fun loving & targets young consumers. The key-looks encompasses the different occasions of the day of a young professionals, from pure formals to dressy evenings to cool casuals. Apart from the bold colors, emphasis is also on the edgy cuts that sets one apart from the others.
Arrow is available in all the major cities and towns across India.
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About Arrow
Born in 1851, Arrow is a blue blooded American brand – bold, timeless and elegant. For more than 160 years this symbol ofquality and trust has ruled the hearts and minds of audiences. It has innovated every important style: introduced the detachable collar, launched the adjustable waist bands in trousers and brought the wrinkle-free, stain-free concepts to clothing. Today, this exceptional brand has a range that suits the corporate corner office decision-maker as well as it does the young professional who, someday, seeks to get there.
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