Tigers are not just getting extinct from the wild but also from our keypads

#usetigeremoji, getting extinct10 #usetigeremoji, twitter8 #usetigeremoji9New Delhi, March 17, 2016:  Connecting with millennials and bringing spotlight on the tiger conservation, Animal Planet has launched a new digital campaign #usetigeremoji.  Announcing its annual tiger campaign WHERE TIGERS RULE, Animal Planet’s #usetigeremoji proposes use of tiger emoji to convey the universal message of tigers’ protection by bringing them back on our keypads and in our thoughts.

Saving endangered tigers, one emoji at a time; the #usetigeremoji campaign raises concern about the dwindling population of tigers in the wild and even lesser in our minds.

Animal Planet’s innovative campaign #usetigeremoji includes ways to be a part of the movement:

  • Tweet ‎@AnimalPlanetIn and sign up to extend support to the cause.
  • A Facebook app through which the users can share different tiger emoji pictures on their timeline.
  • A video that highlights the issue of tigers and explains how one can contribute to the cause through #UseTigerEmoji.
  • For more details log on to
  • Tigeremoji printable face masks

In one week of its launch, #usetigeremoji has marked more than 1.2 million impressions,

Over 10,200 tweets with #UseTigerEmoji ,  100 thousand videos views.

#usetigeremoji digital campaign seeks to encourage the use of tiger emojis to spread awareness about tiger extinction. The campaign urges millennials to spread awareness about importance of tigers by the use of tiger emoji in their everyday communication.

The campaign has been co-conceptualised and executed by twentythree digital agency on behalf of Animal Planet.

Airing this March, every night at 9 pm, Animal Planet’s WHERE TIGERS RULE is an annual campaign to protect and conserve the tiger population in India.  In its fifth year, Sonakshi Sinha is the face of this year’s campaign, which has earlier gained support from leading Bollywood stars like Ajay Devgn, Irrfan Khan, Bipasha Basu, Nargis Fakhri, Chitrangda Singh and Abhay Deol amongst others.

Animal_PlanetAbout Animal Planet

Animal Planet is the world’s only brand that immerses viewers in emotional, engaging and passionate content devoted to animals –from wildlife to pets. Animal Planet connects humans and animals with rich, deep content and offers animal lovers access to entertainment, information and enrichment. Animal Planet launched in Asia Pacific in 1998 and is currently distributed to 183 million subscribers in the region.