Kolkata, October 07, 2017: Arabian Adventures, Meetings, Incentives and Events, the region’s leading Destination Management Company, has been selected by Amway India to plan, conceptualise and deliver the largest incentive group from the country to visit the UAE – in excess of 4,000 distributors, in December 2017.
Following successful incentives to Paris, Indonesia and South Africa, Amway India began the search for a destination for their 2017 event, one with all the right ingredients for a truly memorable experience – golden beaches, outstanding food and excellent hotels, combined with global connectivity, a business-friendly visa system, strong local partners, as well as venues able to accommodate such a large group. Following a competitive pitch, Dubai was chosen and Arabian Adventures, Meetings Incentives and Events was selected to bring this ambitious project to life due to their local knowledge, expetise and reputation for creating and delivering large-scale events.
Aikta Tyagi, Associate Vice President – Special Events and Facilities for Amway India said, “Over the last six months we’ve worked with Arabian Adventures, Meetings, Incentives and Events to design a unique and exciting itinerary for our distributors, with the MICE team bringing a freshness to the table. It’s been a wonderful journey and we are excited and confident that our large event in December will be a great success.”
Justine Thomas-Butler, Head of Meetings, Incentives and Events for Arabian Adventures also said of the partnership, “Delivering an incentive on this scale takes a special set of skills. You need to give guests and their families a true insight into this special part of the world – its people, ancient culture and modern wonders, whilst still making it feel intimate, unique and exciting.” Adding, “Nothing can be left to chance.”
The event will comprise a one-day business conference with Amway’s top international management, new product launches and a series of multi-cuisine events, engagements and entertainment held at venues across the city and beyond.
With a yearly turnover of more than USD 9.5 billion, Amway is best known for its range of beauty, health and homecare products, including the Nutrilite range of health supplements – winner of both Platinum and Gold awards from the Reader’s Digest Trusted Brands of Asia survey, and since its inception in 1959 has built its reputation on an innovative work culture based on incentive events and rewards for its millions-strong, global distribution force.