A celebration of everlasting love with platinum
Amritsar’s Palak & Vikram Kundra get their facebook message of love etched in eternal platinum love bands as they win LOVE CODE by ORRA Platinum Couples
Amritsar, 27th April, 2015: The final leg of the Platinum Day of Love Facebook campaign the ‘Platinum Telegram of Love’ application, culminated on an endearing note with Amritsar based couple Palak & Vikram Kundra sharing their virtual declaration of love and exchanging platinum love bands – LOVE CODE by ORRA Platinum Couples. This was the final prize they won; exclusively crafted his and her platinum rings with the couple’s love code etched over eternal platinum in telegram Morse-code messaging. Qualities of platinum being unchanging and everlasting, makes it a metal symbolic of the everlasting love.
True love lasts a lifetime and it merits a romantic commemoration to make it special for the couple. Rekindling the spark of old world romance is the Platinum Telegram of Love, a social media activity that received over 904 entries and 3000+ registrations in all on the Facebook page. This blast from the past in a new avatar has managed to create popular impressions amongst the young couples declaring their love for each other in the virtual space.
At the ORRA store, the winning couple, Palak and Vikram Kundra shared a romantic, straight-from-the-heart virtual telegram declaration of their first meeting ten years ago. Palak Kundra said, “I will cherish this moment in our journey of love forever, as we choose to renew our vows and seal the bond with platinum love bands. It is the perfect gift of love and a true expression of our relationship’s strength. Platinum rightly symbolizes our everlasting love and the eternal metal is the perfect choice to celebrate this momentous occasion in our love story. I am truly happy to win these exclusively designed rings by ORRA that has our special message of ‘infinite love’ etched in a love code for us.”
An excited Vikram Kundra said, “When words just aren’t enough to express true love, a gift especially one as precious as platinum goes a long way in saying it all. Expressing my love for Palak with an eternal token of love such as these platinum love bands is an unforgettable moment that will stay with us for a lifetime.”
At the commemoration ceremony, Mr. Sandeep Handa, Regional Sales Manager, North India- ORRA said, “Platinum’s affinity amongst the young consumers as a gift of love for celebratory occasions has been increasing steadily. It offers exclusivity to the buyer, while also speaking the language of love. Aligning with Platinum Guild India for the digital campaign, the Platinum Telegram of Love has proved to be a great platform to connect with our consumers in the online space. Given the success of the campaign and inspired by the idea of Morse Code, ORRA has created an entire collection of Platinum Couples Bands called the Love Code by ORRA Platinum Couples. And today, it is an absolute pleasure to present the final winning couple from Amritsar these wonderful Platinum Love Bands to renew their vows of everlasting love.”
On the completion of the Platinum Telegram of Love Digital Campaign, Mr. Rahil Muhimtule, Trade Manager, Platinum Guild India (PGI) said, “The culmination of the Platinum Telegram of Love marks yet another successful digital innovation that has allowed us to engage with consumers in the online space and share with them precious platinum’s symbolism of everlasting love. We are delighted to see the enthusiastic response and to increase the high affinity for platinum amongst younger consumers; PGI will continue exploring engaging innovations for couples to pledge everlasting love the platinum way.
He further added, “ORRA has once again created a fantastic product line under the identity of ‘Love Code’ and to celebrate the finale moment of Platinum Telegram of Love, we congratulate the winning couple and thank them for sharing their beautiful declaration of everlasting love.”
ORRA, India’s leading jewellery brand has launched a unique line of platinum ‘His and Her’ matching Platinum Couple Bands called ‘Love Code’. When words just aren’t enough to express true love, a gift especially one as precious as platinum goes a long way in saying it all.
ORRA’s Love Code Platinum Love Bands has a set of matching rings with “You & Me” “I Love You” and “Life” etched in platinum in the telegram language of Morse code. This distinctive concept allows couples to express love in an intimate language that is special to them and sealed in a precious metal forever.
For centuries, lovers have chosen platinum as an everlasting expression of their love. True love brings boundless joy and anticipation to everyone’s heart and this significant milestone deserves to be celebrated with an eternal metal, platinum. Precious platinum is a metal that never fades or tarnishes with time, just like real love that lasts for an eternity.
About ORRA
Jewellery buying isn’t just about a purchase any longer; it’s about a complete experience, replete with stunning jewellery and the ideal shopping ambience. ORRA one of India’s leading jewellery brands with 35 Indian stores offers the customers just that. Having been at the forefront of design leadership and product innovation with 5 global design centres in Tokyo, Hong Kong, Antwerp, Mumbai and New York, ORRA gives its Indian patrons an opportunity to experience a premium international buying experience.
ORRA offers the choicest jewellery designs in timeless platinum, Belgian diamonds and stunning 22kt gold jewellery. With a repertoire of having designed for Hollywood, Bollywood and Royalty, ORRA offers some fashionable designs. ORRA has been a recipient of various national awards having been adjudged the *Most Innovative Jeweller*, *the Best Retail Jewellery Chain* and most recently won the *Platinum Jewellery of the Year Award 2013* and has been voted as one of the “*Top 3 most trusted jewellery brands”* in the country in the Brand Trust Report 2012 and 2013. For those who believe in shopping for jewellery in style, ORRA’s boutique is the perfect destination.