An uninterrupted sequence of circles – strong, precious, discs of polished black or white ceramic creates a brand new timepiece in which the idea of time’s infinite passing embraces and embellishes the entire wrist with a new concept of timekeeping.
The dial inconspicuously appropriates one of the ceramic discs, which thus becomes a 25X24 mm oval case with a steel bezel and sapphire glass.
On the dial, four small metal drops are the markers that share the setting with two steel hands at the centre. These few, simple, straightforward elements create an elegant, sophisticated watch/bracelet that chooses to express itself in white and black to highlight its shapes to the fullest. Watches in the Trendrop line are equipped with a Swiss Made quartz movement and are water resistant to 3 ATM.
alfex
alfex has been committed to making its mark in the panorama of watch making for the last 65 years, focusing on design, fulfilling the criteria of swiss made quality and offering a product range with attractive prices. its in-house team of designers continues to strike this ideal balance, in line with the vision of ferdinand gindraux, the founder of the company. he set up the firm in 1948 with the idea of creating a brand that would revolutionise the traditional concept of timepieces. it was immediately clear that design was priority, a choice that has helped the brand from ticino win many international awards on numerous occasions: the “red dot award”, awarded by the design zentrum of hamburg, which sees alfex competing once again this year, and the “good design award”, presented by the national museum of architecture and design of chicago to the product with the most innovative graphics and design. 2013 marked its 65th anniversary, and alfex is celebrating with the vision of looking towards new perspectives, thanks to the work of marcus weber, who has been the company’s ceo since 2011, while respecting the traditions and innovation that have always been important for the brand.