Alfex has created a special edition to mark the most important date of the year for anyone in love: a timepiece to celebrate Saint Valentine’s day, a feminine watch with a seductive name, Heart Beats, bringing to mind how your heart beats wildly when you are in love.
The watch has a round, 30mm diameter steel case capped by sapphire glass. The elegant details continue with the bezel covered with sparkling rhinestones, reflecting the splendor of the mother-of-pearl dial and the engraved Alfex logo at six o’clock.
The four round markers on the dial reflect the geometric shape of the case lending a feeling of formal equilibrium; the two hands, marking hours and minutes, reveal the passage of time as they pass by.
The satin watch strap is in red – the quintessential color of passion. Heart beats by Alfex was designed as the gift he imagines for her; an accessory to wear every day as a symbol of everlasting love.
Watches in the Heart Beats line are fitted with a Swiss Made quartz movement and are water resistant up to 3 atm.
ALFEX
Alfex has been committed to making its mark in the panorama of watch making for the last 65 years, focusing on design, fulfilling the criteria of Swiss Made quality and offering a product range with attractive prices. Its in-house team of designers continues to strike this ideal balance, in line with the vision of Ferdinand Gindraux, the founder of the company. He set up the firm in 1948 with the idea of creating a brand that would revolutionise the traditional concept of timepieces. It was immediately clear that design was priority, a choice that has helped the brand from Ticino win many international awards on numerous occasions: the “Red Dot Award”, awarded by the Design Zentrum of Hamburg, which sees Alfex competing once again this year, and the “Good Design Award”, presented by the National Museum of Architecture and Design of Chicago to the product with the most innovative graphics and design. 2013 marked its 65th anniversary, and Alfex is celebrating with the vision of looking towards new perspectives, thanks to the work of Marcus Weber, who has been the company’s CEO since 2011, while respecting the traditions and innovation that have always been important for the brand