Airtel rolls out exclusive Kaala experience for Thalaivar fans

Airtel TV app to offer free access to exclusive ‘Kaala’ content including audio launch, bytes from cast & crew, behind the scenes footage and much more

  • Highly interactive ‘Meet Kaala, Semma Coola’ Contest on Airtel TV app where winners will get the chance to win ‘Kaala’ movie tickets every hour along with the opportunity to meet the ‘Kaala’ crew
  • Special ‘Kaala’ branded Prepaid packs that come with a collectable Kaala calendar

Chennai, May 23, 2018: Bharti Airtel (“Airtel”), India’s largest telecommunications services provider, today announced that it has joined hands with Rajinikanth yet again, this time for the superstar’s upcoming release ‘Kaala’.

As a part of this association, Airtel has rolled out an exclusive ‘Kaala’ experience for its customers. Airtel TV app will offer users free access to exclusive content from Kaala, including exciting behind the scenes action from the movie that includes bytes from cast and crew letting their hair down. Airtel TV users can also enjoy exclusive access to Kaala music launch event, which brought together the cast, crew and music composers for the movie.

And the fun does not stop there, Airtel TV users can also participate in a highly interactive quiz based contest called ‘Meet Kaala, Semma Coola’. Users have to correctly answer questions relating to the upcoming movie and superstar Rajinikanth and there are exciting prizes to be won every hour, including Kaala movie tickets and the opportunity to meet the Kaala cast and crew.

What’s more, Airtel has also launched special Kaala branded SIM pouch and prepaid packs that will offer unlimited calling and roaming benefits along with high-speed data. The special pack comes with a Kaala Calendar that fans can add to their collection.


Manoj Murali, Hub CEO – Kerala & Tamil Nadu, Bharti Airtel said, “We are delighted to be associated with Kaala. As part of our endeavour to offer a great network and content experience to our customers, we are excited to bring an exclusive Kaala experience to our customers. We invite Rajini fans to enjoy this special experience and celebrate yet another thriller from the superstar.”

To enjoy FREE exclusive Kaala content & take part in the ‘Meet Kaala’ contest

  1. Airtel customers need to be on the latest version of the Airtel TV app (available for both Android and iOS). New users can download the app, while existing users will receive automatic update notifications.
  2. Non-Airtel users need to get a Airtel 4G SIM, insert it in SIM Slot 1 of their smartphone and follow step 1 to get started.

Airtel TV app has one of the largest curation of digital content in India, enabling customers to enjoy a wide variety of rich content on their smartphones wherever they are. Airtel TV app offers over 350 plus LIVE TV channels along with 10,000 plus movies and exclusive shows. All content on Airtel TV is free for Airtel prepaid and postpaid customers till June 2018.

Airtel TV app continues to expand its content catalogue to bring great content from India and across the world to its users. Airtel TV is building a world-class partner ecosystem to curate and offer digital content from all leading platforms at one place. Currently, Airtel TV has partnerships with Eros NOW, Sony LIV, Hooq, Amazon, Hotstar and several others.

About Airtel

Bharti Airtel Limited is a leading global telecommunications company with operations in 16 countries across Asia and Africa. Headquartered in New Delhi, India, the company ranks amongst the top 3 mobile service providers globally in terms of subscribers. In India, the company’s product offerings include 4G, 3G and 2G wireless services, mobile commerce, fixed line services, high speed home broadband, DTH, enterprise services including national & international long distance services to carriers. In the rest of the geographies, it offers 2G, 3G, 4G wireless services and mobile commerce. Bharti Airtel had over 413 million customers across its operations at the end of March 2018. To know more please visit,