Aditi Rao Hydari and Amit Sadh unveil Popley’s Platinum Jewellery range for the season

Vaishali Banerjee  Country Manager India  Platinum Guild International Amit Sadh  Aditi Ra Mr. Rajiv Popley  Managing_

Mumbai, 13th March 2013: Popley Jewellers unveiled the season’s collection of platinum jewellery with young Bollywood actors, Aditi Rao Hydari and Amit Sadh. The two of them have starred in the latest Platinum Day of Love Campaign.

For an expression of love that will last a lifetime, platinum is the perfect choice. Platinum is eternal. This naturally white metal does not tarnish or wear away with time, just like real love that is everlasting so making it a ideal gift to commemorate love milestones. It is ideal for off-setting the brilliance of diamonds and holding it securely for a lifetime. Platinum’s innate strength ensures that your most memorable platinum jewellery can be handed down from generation to generation as heirloom pieces.

Aditi Rao Hydari Platinum Jewellery range for the season

Inspired by timeless and classic motifs, international trends and crafted to perfection, the Popley Platinum Jewellery collection is unique, elegant and an expression of everlasting love. It is customised keeping in mind the Indian customer’s sensibilities with inspirational designs and fine craftsmanship. For women the platinum season’s collection includes a wide range of platinum earrings, chain and pendant, bracelets and bangles, rings and necklaces and for men there are chains, bracelets and rings and there is a wide range of platinum love bands for couples.

On the occasion of the launch, Aditi Rao Hydari looking resplendid, accessorized with precious platinum jewellery said, “Precious and eternal platinum is very special for me as it defines who I am. Its modern appeal with a touch of traditional in its designs is what I love the most. Also I love the sentiment of everlasting love that comes along with each piece of jewellery. Besides platinum is an exclusive metal and there is nothing that brings about the brilliance in diamonds better than this naturally white metal. Classy and elegant, platinum works for any occasion, be it a best friend’s wedding, film premiere’s or celebrating any milestones in life.”

Aditi Rao Hydari and Amit Sadh unveil Popley’s Platinum Jewellery range for the season (1)

Actor Amit Sadh said at the occasion, “I don’t wear a lot of jewellery, but when I do platinum is the only choice. The individualistic look of platinum, its colour, weight appeals to me. Understated, yet substantial, with the classic look, the platinum men’s range at Popley la Classique has a lot to offer. And especially for couples in love, I would recommend, platinum love bands which are beautifully crafted and symbolic of an eternal relationship.

Mr. Rajiv Popley, Managing Director, Popley Jewellers said, “Platinum as a precious metal is eternal, thus making it the perfect choice for an expression of everlasting love. There has been a surge in platinum demand over the years. Young couples today prefer to profess their love with platinum. Many are opting for the classy white metal platinum for its inherent values and are looking at a blend of modern and traditional designs for their jewellery and that’s where platinum fits in perfectly. We are happy to have with us the Platinum Day of Love campaign duo, Amit Sadh and Aditi Rao Hydari to launch the season’s collection of platinum jewellery.”

Aditi Rao Hydari and Amit Sadh unveil Popley’s Platinum Jewellery range for the season (2)

Speaking at the event, Vaishali Banerjee, Country Manager India, Platinum Guild International said A precious metal world over, platinum is symbolic of the emotions and moments closest to your heart. In India, platinum is symbolic of the deepest love. The unchanging and everlasting qualities of platinum make it a metal symbolic of this love.”

 She further adds, “The new Platinum Day of Love™ campaign starring Aditi Rao Hydari and Amit Sadh captures the intimate and momentous realisation of true love that is secured in the permanence of platinum.”

In order to assure consumers of the purity of platinum jewellery, Platinum Guild India Pvt. Ltd. has appointed Underwriters Laboratories (UL Inc, USA) to audit and monitor its Quality Assurance Scheme. Under this scheme, all authentic platinum jewellery in India comes with a Quality Assurance Card and bears the purity hallmark of “Pt 950” stamped inside the piece. This also serves as an assurance of a ‘buy back’ programme.

Aditi Rao Hydari and Amit Sadh unveil Popley’s Platinum Jewellery range for the season


About Popley & Sons:

Founded in 1927 by Kewalram Ghanshamdas Popley, the Popley Group has been the Ambassador of luxury lifestyle in India & the Middle East for over 85 years. Maintaining its heritage of a family owned operation, the Group has none the less evolved in to one of the leading forces in the luxury business. Today, with a portfolio of several luxury brands, a presence across nations, the Popley Group represents some of the finest international brands & Jewellery in the region.

The Popley Group specializes in the Fabrication, Retail, Distribution and Marketing of Swiss Gold Bars, Fine Jewellery & Luxury Brands within the sectors of Watches, Accessories, Luxury Communications, Writing Instruments and Gifts. Trusted relationships with prestigious business houses such as Swatch Group, LVMH, & Platinum Guild to name only a few, illustrate the portfolio brands represented by the Group.
About Platinum Guild:

Founded in the year 1975, Platinum Guild International (PGI) is dedicated to promoting platinum jewellery to the consumers and the jewellery trade worldwide. Headquartered in London, PGI has offices in each of the world’s major jewellery markets – China, Japan, Germany, India, Italy, UK and the USA. Mr. James Courage is the worldwide CEO for Platinum Guild International.

Platinum Guild International set up its India Office in September 2000, with head office in Mumbai and branch office in Chennai. Platinum Guild India runs a comprehensive marketing programme to build desire for platinum jewellery in India. It provides platinum Retail Sales Training and conducts a unique Quality Assurance programme to ensure quality and purity of platinum jewellery amongst consumers and trade.

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