flipkart~Alliance to facilitate international brand retail in India ~



Bangalore, 28th October 2014: Ace Turtle, a Bangalore based technology company that offers fully managed e-commerce business consulting and solutions, including Omni Channel retail, today announced their association with Myntra and Flipkart.


The alliance will focus on International brands that intend to launch in the high potential but retail infrastructure challenged, Indian market. The online first route will enable them to reach the Indian consumer who desires these brands.


The International online stores of these brands were not successful due to unique challenges of the online market in India like cash on delivery, the Indian payment gateway, logistical challenges on last mile delivery and reverse logistics. The new alliance will provide local fulfilment, logistics & payment gateway facilities.


Ace Turtle along with Myntra and Flipkart will share their respective knowledge and expertise to accelerate the ecommerce development of international brands in India. As part of the overall strategy, Ace Turtle will power the mono-brand online stores and Flipkart & Myntra combine, will offer reach by on-boarding these brands on both the portals.


Speaking on the alliance, Nitin Chhabra, CEO, Ace Turtle Services said “This alliance will offer a complete desirable market-entry solution to brands and enable them to achieve the upside potential. We are very proud to partner with Flipkart & Myntra, the market leaders in the space”


Ganesh Subramanian, Chief Operating Officer, Myntra commented, “Through this alliance, we will be able to offer the desired international brands that Indian consumers are looking forward to. Through the Myntra and Flipkart platform, brands will not only get best in class retail brand presentation but also reach millions of Indian consumers in a considerable short go-to-market timeframe.”


About Ace Turtle:

Ace Turtle leverages its vast experience in retail and technology to deliver a wide range of e commerce solutions including Omni Channel retail. The company was created with the view to enable brick & mortar brands to capitalize on existing e-retail platforms and omni channel opportunities, while they remained focused on their core business. Ace Turtle’s Omni channel commerce, multichannel retailing and digital marketing solutions are delivered through its robust technology platform and include top of line web store design, catalogue management, logistics management, customer support, integrated payment solutions and digital marketing. Ace Turtle provides fully managed services which are available on a modular basis or as part of an integrated solution.


About is among the leading e-commerce platforms in India for fashion and lifestyle products. Myntra has partnered with over 700 leading fashion and lifestyle brands in the country to offer a wide range in latest branded fashion and lifestyle wear. The platform receives over 50 million visits every month and services over 9,000 pin codes across the country.

With the largest in-season product catalogue, 100% authentic products, cash on delivery and 30 day exchange / return policy, is today the preferred online shopping destination in India for fashion and lifestyle products.


About Flipkart is India’s leading e-commerce marketplace offering over 20 million products cross 70+ categories including Books, Media, Consumer Electronics and Lifestyle.


We are known for our path-breaking services like Cash on Delivery, and a 30-day replacement policy. We are the only online player offering services like In-a-Day Guarantee (50 cities) and Same-Day-Guarantee (13 cities) at scale. Our annual subscription service, Flipkart First, is the first of its kind in the country.


Launched in October 2007, we have become the preferred online marketplace for leading Indian and international brands. We are exclusive partners for local artisans and manufacturers, having tied up with the likes of FISME and NCDPD.


Flipkart, currently 14000 people strong, has 26 million registered users clocking over 6 million daily visits. Our technology has enabled us to deliver 5 million shipments per month – and this number’s only growing.