9 out of 10 Indian consumers likely to switch to a competition brand in case of unsatisfactory DIGITAL Experience: states SAP

The Report Establishes a Need for Digital Business Leaders in the Country

MUMBAI, India — April 17, 2017 — SAP SE (NYSE: SAP) today unveiled the India Digital Experience Report, which revealed how India’s best known brands can jeopardize customer loyalty over an unsatisfied digital experience. The report states that only 8 per cent of customers unsatisfied with their digital experience would continue to remain loyal to the brand.

SAP’s India Digital Experience Report highlights how some of the country’s largest brands perform in delivering digital experiences to their customers.

Digital experiences can make or break a brand in today’s era and a strong digital infrastructure is imperative for any brand to remain relevant for its audience. The report further finds how a significant digital gap exists between the best and worst performing brands across all markets in Asia Pacific Japan.

Industry reports state that India’s economy is expected to grow from USD 2 Trillion to USD 10 Trillion by the year 2030. “Digital transformation will be crucial for accelerating the growth of India’s economy,” said Deb Deep Sengupta, President and Managing Director, SAP Indian Subcontinent. “The report corroborates the need for the industry to identify ‘Digital Business Leaders’ who can address the digital experience that businesses provide to their customers. SAP feels proud to be associated with these ‘Digital Winners’ who have embraced a digital mindset and a will to succeed in this digital economy.”

About the SAP India Digital Experience Report:

To better understand the digital experiences being delivered by India’s leading brands and how these compare to consumer expectations, SAP commissioned AMR to poll 3,000 consumers. Respondents rated nearly 8,000 digital interactions to create an index of 48 largest and best-known brands across eight industries (namely retail – consumer; retail – grocery; telecommunications/ISPs; insurance; banking; utilities; media & entertainment; government). SAP conducted follow-up interviews with brands recording the best digital experiences to identify the reasons for these outcomes.

About SAP

As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 345,000 business and public sector customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com