National, January 28, 2018: Writer, entrepreneur and youth expert, Rashmi Bansal launched her latest book – Touch the Sky at the ongoing Zee Jaipur Literature Festival today. The launch was graced by celebrated Indian classical dancer, Sonal Mansingh who was in conversation with Rashmi.
Flooded with literature enthusiasts, the venue witnessed an ecstatic crowd eager to dive into Rashmi’s latest book. The launch witnessed a hearty conversation between Rashmi and Sonal about how Touch the Sky shines a light on inspirational stories of 15 women from around India who overcame obstacles in their lives to find their identity and place in the world.
With stories of determined and self empowered women such as the Yuwa girls, Meena Lahre, Chhaya Solanki, Rabiya Khan and more, Rashmi brings to the forefront the everyday discrimination and emotional/physical violence that women face around the country. With nothing but true faith in the power of their own capabilities, these women have risen above their everyday tussles and carved out a safe space for themselves and people around them.
Commenting on the book launch, Rashmi Bansal said, “I am known for books about entrepreneurship but my definition of that term is not just doing a business. It’s creating your own destiny. That’s what each of the women in my book ‘Touch the Sky’ has done. These stories are about solving problems in our families, in our society, and most importantly, in the depth of our souls.”
Speaking at the book launch, Sonal Mansingh said, “Touch the Sky tells stories of women who are trying to make sure people are treated equally and not be discriminated because of their gender. Really appreciate that a lot of young women around the country are determined to step up and define themselves as whoever and whatever they want to be today. I am happy to be a part of this book launch with Rashmi who has always used her art of writing to stand together for equal rights and progress.”
“Ever since we freshly articulated our brand philosophy in October, Aaj Likhenge Kal has resonated strongly with our audiences. With the core grain of our content reflecting this ideology, we are now happy to amplify the message through any medium – be it TV, films, digital or books. The premise of Rashmi Bansal’s latest book ‘Touch the Sky’ is in beautiful sync with Aaj Likhenge Kal. The idea is to encourage readers through stories of seemingly ordinary individuals who, with their progressive thinking and courage, changed the course of their destiny. Through ‘Touch the Sky’ we want to highlight that every person, man or woman, has the power to envision and reach out to their own destination on the foundation of self-belief, creating an impact not only on their own future but also on the world”, added Deepak Rajadhyaksha, Deputy Business Head, ZEE TV.
Readers across the world can pick up their copy of Touch the Sky from bookstores or any online stores and read the captivating stories of unstoppable women.
About Rashmi Bansal: Rashmi Bansal is a writer, entrepreneur and youth expert. She is the author of 7 bestselling books on entrepreneurship — Stay Hungry Stay Foolish, Connect the Dots, I Have a Dream, Poor Little Rich Slum, Follow Every Rainbow, Take Me Home and Arise, Awake — which have sold more than a million copies and been translated into 12 languages.
Rashmi is the founder of Bloody Good Book, a platform to discover and e-publish budding authors. She is also a motivational speaker and mentor to students and young entrepreneurs. Rashmi is an economics graduate from Sophia College, Mumbai, and an MBA from IIM Ahmedabad.
About Westland: Westland (an Amazon company) is one of the largest and fastest growing publishing houses in India and one of the top two indigenous publishing houses. The publishing lists of Westland, its imprints Tranquebar and EastWest, and imprint extension Mikros include bestselling authors Amish Tripathi, Ashwin Sanghi, Rashmi Bansal, Rujuta Diwekar, Preeti Shenoy, Devdutt Pattanaik, Christopher C Doyle, Anand Neelakantan, Anuja Chauhan, Ravi Subramanian, BKS Iyengar and Savi Sharma, among others. Since Nielsen started their Bookscan in India, tracking bestselling titles across the country, Westland has consistently had a strong presence in the top 10 and top 50 bestselling charts. Westland has a history of over 50 years in retail, distribution and publishing.