Recognizes the brand’s ability to cut ice with the right target segment
New Delhi, December 28, 2015: 612 League, a popular apparel brand in the tweens category, recently added another feather to its cap. As a pat on the back for successfully catering to this niche segment, it received Flipkart’s certificate of merit for outstanding performance as a seller at the Flipkart Seller Hub in Ludhiana. This encouragement goes on to prove that the brand’s promise of quirky, yet functional clothing for the picky pre-teens has gone down well with the target audiences in Ludhiana.
The nomination for the Flip-Stars award was based on the performance of sellers from the Ludhiana region. 612 League breezed past other contemporary brands and made it to the list of 100 best performers.
Elated at being felicitated with this award, Mr. Manu Indrayan, Co- Founder & CEO, 612 League says, “The award reinstates our belief that there is indeed a segment of kids who have a mind and style statement of their own and certifies our ability to cater to them successfully. Appealing to parents and children is a challenge we have taken on and we are taking concrete steps in this direction. This award is a proof that we’ve been able to garner the desired impact from our patrons from all across North India. Winning it from a prestigious brand like Flipkart is a seal of approval that makes it even more profound.”
Apart from the award, Flipkart Seller Hub offered an opportunity to 612 League to discuss trends, exchange tips and engage in a meaningful interaction with other sellers. This platform was intended at creating a sense of camaraderie among the many players so they could all learn from each other’s experiences.
“It’s great to be recognised for being the fastest growing kids wear brand in the online space,” added Manu.
About 612 League
612 League is the first Indian clothing brand focusing on pre-teen children. The brand, launched through a pilot design studio facility in year 2009, has within a short period of 6 years, been able to penetrate the entire Indian market, being available at over 385 POS across 130 cities of India.
The brand offers a complete range of trendy, high quality, affordable and comfortable apparel for boys and girls, in knits and woven, for both summer and winter season. At the core of 612 League is the belief that a ‘tween’ i.e. a child who is not yet a teenager, is aware of many adult issues and aspires to a teenager lifestyle. It promotes and encourages an active lifestyle by offering products with suitable fabrics, and strictly adhering to quality where every button, zip and other accessory undergoes stringent tests to ensure that the products remain hassle free for a long time.
612 league is an ‘imagined in India, international in outlook’ brand that stands shoulder-to-shoulder in the retail market and matches global apparel brands in terms of quality and design. The brand has won the prestigious pinnacle award for best kids wear performance at Shoppers Stop for 2 years and best performing kids wear brand at Reliance Trends for 3 years in a row. The brand’s business has consistently grown over 50% p.a. and it is firmly on track to be the top-of-the-mind recall kids wear brand in India. We strive to be Omni-present with a balanced presence across various retail formats like LFS, e-com, MBOs and EBOs. The current EBO presence of 35 stores is being ramped up to 100 within the next 1-2 years. Our esteemed list of retail partners include
The brand has a strong foothold in the digital space with 24X7 online shopping through its own website www.612league.com and growing presence in the social media.
Headquartered in the Millenium City of Gurgaon, the founders Manu Indrayan & his wife Mohita Indrayan are qualified professionals from IIM Bangalore and NIFT, Delhi respectively. The products are designed at the in-house design studio by a team of qualified designers using modern techniques and forecasting processes. 612 League celebrates a child’s inner star – the internal strength that encourages them to stand tall, reach high and dream big. It takes pride in being part of the transformation from kids to teenagers who will grow up to be the people who make a difference tomorrow. The brand’s younger sibling Baby League offers stylish and high quality apparel for infants and toddlers in the 0-2 year age group.
The company raised PE capital last year and has built a robust team and infrastructure to scale up its operations. It has also launched innovative marketing campaigns in both offline and digital spaces with a unique campaign to promote its core belief ‘Ready for Tomorrow’.