Surat, 22nd January 2016: Forevermark, the diamond brand with a promise of beauty, rarity and responsible sourcing, today announced its prestigious association with BR Designs in the diamond hub of Surat. To mark the beginning of the partnership, the enormously talented and charming actress Soha Ali Khan showcased the elegant, new range of diamond jewellery by BR Designs, crafted in Forevermark diamonds.


The guests present were left spellbound with a collection of the rare and striking Forevermark jewellery that was on display. Soha unveiled the new collection that comprised of necklaces, earrings, and rings however, the piece de resistance was the enchanting set worn by Soha Ali Khan. Known for combining superior quality and unique designs to produce elegant masterpieces, BR Designs will carry forward the Forevermark promise of being beautiful, rare and responsibly sourced.

Sachin Jain, President, Forevermark India, who was present at the event said, “We are pleased to announce our partnership with BR Designs to further amplify the essence of Forevermark in the diamond city of Surat. While both Forevermark and BR Designs share a mutual passion for diamonds; they too believe in the promise of providing their valued customers a commitment of beautiful diamonds.”

Further talking about the glorious partnership, Dilip Shah, Managing Director, BR Designs said, “We at BR Designs have persistently been refining the aesthetics of our craftsmanship and have been recognised with over 35 awards over the last 10 years. Every single piece of jewellery at BR Design is a perfect mix of emotion and expertise that enables women to express themselves in unique ways. It’s a privilege to associate with Forevermark with the sole aim to offer our esteemed clientele access to the revered Forevermark diamonds in exquisite designs and settings.”

Speaking on the occasion the stunning and radiant Soha Ali Khan said, “Diamonds have always been special for me because most of them hold memories I cherish. Each time I wear them I feel really special. Like every woman I too love diamonds and what impresses me about Forevermark is that every diamond is distinctive, has integrity and is beautiful.”

Forevermark is the diamond brand from De Beers Group of Companies. Each Forevermark diamond is inscribed with a promise; a promise that it is beautiful, rare and responsibly sourced Forevermark only partners with authorised Forevermark jewellers, who are selected not only as leaders in their field, but also as those who meet the brands particularly stringent requirements of business, social and environmental integrity.

For further information about Forevermark please contact:

Or please visit

Facebook – ForevermarkIndia

Twitter – ForevermarkIN

Instagram – ForevermarkIndia

Youtube – ForevermarkIN

Notes to Editors:


Every Forevermark diamond is inscribed with a promise; a promise that it is beautiful, rare and responsibly sourced. Less than one per cent of the world’s diamonds are eligible to become a Forevermark diamond and be inscribed with the Forevermark icon and individual number. Forevermark is a diamond brand from the DeBeers group of companies and as such, benefits from over 125 years of diamond expertise. Forevermark diamonds are carefully selected and come from sources committed to high standards; are beautifully crafted by a select group of Diamantaires; and are exclusively available from select jewellers.


Invisible to the naked eye, the inscription is made using bespoke technology from the DeBeers group. It is also recorded on the personalised Forevermark identification card which comes with each and every Forevermark diamond. The actual size of the inscription found on Forevermark diamonds is only 1/20thof a micron deep and can only be seen using a special Forevermark viewer which can be found in Authorized Forevermark Jewellers.  It is confirmed by leading gemological institutes that the Forevermark inscription does not affect the internal quality of a diamond in any way.

Authorised Forevermark Jewellers are able to provide a Forevermark Diamond Grading Report.  It is an accurate blueprint of the qualities – cut, colour, clarity and caratage of each Forevermark diamond.  The Forevermark Diamond Grading Report also features the individual identification number inscribed on the diamond and a specifically designed security hologram, providing reassurance that the Forevermark Diamond Grading Report is valid and genuine. For more information and to find your nearest Forevermark Jeweller offering Forevermark Grading Reports go to