36% Indian women feel uncomfortable in buying sanitary product in the presence of other customers, shows survey

43% Indian women did not have access to sanitary essentials at the beginning of periods, 36% felt uncomfortable in buying them with other customers around


everteen Period Box now gives you freedom from monthly menstrual agony by subscribing to the sanitary essentials of your choice at your doorstep

9 February 2018, New Delhi: everteen, a leading quality brand of premium feminine intimate hygiene products, has launched the everteen Period Box, a unique, customizable, subscription-based doorstep delivery service for the most complete range of monthly sanitary essentials in the Indian market. everteen offers India’s largest range of premium feminine hygiene products including feminine hygiene wash, intimate wipes, sanitary pads, tampons, daily pantyliners, bikini hair remover and vaginal tightening gel. It was also the first brand to have launched feminine hygiene wash in the OTC market in India. everteen products have been trusted by customers in over 150 countries including US, UK, Australia, Singapore, Saudi Arabia, Malaysia, Hong Kong, Bangladesh, Sri Lanka and several African countries.

Mr. Hariom Tyagi, CEO of Wet & Dry Personal Care, which owns the everteen brand, says, “It is great that offbeat movies such as PadMan are breaking taboos around menstruation. It is the need of the hour that various stakeholders join hands to create awareness about menstrual hygiene. The grim reality today is that one in three women hesitates in buying sanitary essentials at a store in the presence of other customers. With everteen Period Box, they can now avail convenient doorstep delivery of their chosen sanitary essentials before their period date without any last moment rush, as per their calendar. Besides offering complete sanitary hygiene in discreet packaging, the everteen Period Box also ensures that a woman never has to worry about timely access to these essentials when they need them the most, month after month.”

According to a survey conducted by Women Health Organization, at least 43% of women have experienced a situation where they did not have ready access to sanitary essentials at the beginning of their periods. As many as 67% women have had to borrow a sanitary essential from a friend, colleague or family member. Out of these, as many as 45% said that they have had to borrow it at least once or twice every year. More than 45% women felt that menstruation was still considered a taboo in the Indian society and 36% felt uncomfortable while buying sanitary essentials from a chemist shop in the presence of other customers. The survey was conducted in October 2017 and included women respondents from more than 35 cities all over India including Bengaluru, Chennai, Cuttack, Delhi, Indore, Jaipur, Kanpur, Kolkata, Ludhiana, Mumbai, Ranchi, Srinagar, Surat and Thiruvananthapuram.

Dr. Anubha Singh, MBBS, MRCOG (London), Medical Director of Shantah Fertility Centre, and a leading gynaecologist and IVF Specialist in New Delhi, says, “Provisioning sanitary essentials is a monthly agony for most women, irrespective of whether they are homemakers, working professionals or students. As many as 24% teenagers in India have to skip school every month due to period pains during menstruation. The social stigma attached to menstruation has a direct impact on a woman’s intimate hygiene. We also come across patients who have persistent infections because of not using the right sanitary products. Widespread public awareness and innovative solutions such as subscription-based home deliveries are a must to realize the dream of Swachh Bharat in the context of women and increase their productivity and contribution to nation building. By focusing on complete feminine hygiene, India can save a lot in healthcare costs through prevention.” According to the National Family Health Survey (NFHS) 2015-16, only about 57.6% of the Indian women use sanitary napkins and 62% women in the age group 15-24 years still rely on cloth during periods.

Women can customize their everteen Period Box on the official website, www.everteen.in, by selecting sanitary products of their choice from a wide assortment of premium and essential sanitary napkins, tampons, pantyliners, feminine hygiene wash, feminine hygiene wipes, bikini hair removal cream and menstrual cup. The everteen Period Box subscription also lets women save money as compared to the separate cost of each individual product. The company is offering inaugural discounts of 10% on annual subscription, 7% on half-yearly subscription and 5% on quarterly subscription of everteen Period Box. The everteen Period Box will also help women living in remote and rural areas to avail of comprehensive feminine hygiene.

everteen products are also available on over 50 major online retailers in India including Amazon, Flipkart, Snapdeal, Purplle, Big Basket, HealthKart, Paytm, HomeShop18, Shopclues and eBay.

About Wet & Dry Group:

Established in 2013, Wet & Dry Personal Care is a privately-held fast growing healthcare and wellness company headquartered in New Delhi, India. The company is born out of a passion for creating innovative products and solutions for the evolving consumer needs. Backed by almost 50 years of cumulative experience of a highly qualified and professional team specializing in healthcare, research, beauty, fitness, wellness and communications, W&D believes that mankind has an enormous untapped potential that can be realized through optimum functionality of their self. W&D offers ethical, relevant, rational and scientific solutions that help elevate performance. W&D products are sold across India and internationally through leading online stores. All W&D products adhere to stringent safety and quality standards and are manufactured at government-approved facilities in India and USFDA and CE approved facilities abroad. For more information, please visit: http://www.w-d.co.in/