GfK introduces first-ever electronic TV audience measurement in the Kingdom of Saudi Arabia
Nuremberg, 28 January 2014 – GfK has signed a contract with SAUDI MEDIA MEASUREMENT COMPANY (SMMC) to introduce a new television audience measurement (TAM) service in the Kingdom of Saudi Arabia. GfK will set up the first-ever electronic TAM system in the country, based on a panel of 2,000 households which will be equipped with …