at the very Core of it all … is Content!
Lessons from the WARC Awards 2018 Global, 20 September 2018 – WARC, the global authority on advertising and media effectiveness, has today released the Effective Innovation Report 2018, highlighting key trends of the world’s most original marketing thinking. Drawn from the winners of the Effective Innovation category of this year’s international WARC Awards, a global search …
A global survey of senior strategists reveals a discipline in flux: growing in influence amidst client budget cuts and increased competition for strategic services Global, 25 July 2018 – WARC, the global authority on advertising and media effectiveness, has today released the results of its recent worldwide survey of senior strategists, highlighting their challenges and the …
MENA, 25 October 2017 – WARC, the global marketing intelligence service, has today released its MENA Strategy Report 2017, an analysis of the region’s most effective marketing trends based on insights from the inaugural WARC Prize for MENA Strategy. Lucy Aitken, Case Study Editor at WARC, comments: “We’ve analysed all the submissions to establish unrivalled …