Tag «Travel Retail Top 100»

Scotch whisky struggles to hold on in the Travel Retail Top 100

Premiumization and Innovation Spurs Growth Across Key Segments 21 September 2016 The IWSR Magazine has just released its annual Travel Retail Top 100, and while Scotch whisky dominates 27 of the top 100 brands (the most of any single category), half of these brands suffered declines in 2015. The exceptions to this negative trend were …

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Chawm Ganguly

A maverick, jaywalking through life. Communicated in three continents as a journalist and a spin doctor. Print, Television, PR, Photography, Production - has been there, done it all. Author of several books on Corporate Communications, Social Media, Conferencing. Currently focusing on helping Corporates bridge the Traditional-Social Media divide and installing GenX values in Millennial motherboards. For More Visit: www.chawmganguly.com
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Corporate Communications is one of the fastest growing specializations in world, as the faculty transforms from being just another marketing tool in the scabbard of the top management, to being the primary driver, in this, the age of information. Information is today sought (and delivered) in an Instant and the efficiency with which the Communication team reacts to such demands often spells the difference between the winners and the also-ran’s, making it one of the most revered power centers of the corporate world. Join me, as I unravel the mysteries. www.chawmganguly.com
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