Tag «SWISS WATCH INDUSTRY»

FREDERIQUE CONSTANT IN THE SWISS WATCH INDUSTRY

Swiss watches can be categorized in three families: LUXE for watches priced over CHF 8000, HAUT DE GAMME for watches priced CHF 1500-1800, and ENTRY LEVEL for watches below CHF 1500. Typically brands have most of their models in one segment, for Frederique Constant that is the Haut de Gamme segment. In an article written …

SMART & BEAUTIFUL, ALPINA’S ANSWER

The Horological Smartwatch: the bridge Between Silicon Valley and the Swiss watch industry “Our Horological Smartwatch is no less than a revolution for the Swiss Watch industry by extending the concept of traditional craftsmanship and design to the actual improvement of personal lifestyle and fitness. Being the inventors of the original concept of the Swiss …