Tag «SPORTS POPULARITY RANKING»

NIELSEN TIES KNOTS WITH SINA WEIBO TO LAUNCH SPORTS POPULARITY RANKING

Beijing-August 6, 2016 – Global information and measurement company Nielsen  today announced the launch of “Weibo-Nielsen Sports Popularity Ranking”, in collaboration with Sina Weibo, one of China’s most popular social media platforms. By using big data from Sina Weibo, this ranking service can provide real time sports-related information to consumers and brand owners which includes …