Tag «Soft-Power»

Soft Power Drives City Reputation and Success in Asia Pacific

– New Weber Shandwick Report Examines Opportunity for Cities to Advance Brand Reputation Through Heightened Focus on Soft Power Attributes – New Delhi, 17 DECEMBER 2014 – A new and far-reaching study conducted by Weber Shandwick, one of the world’s leading global public relations firms, uncovers the increasing significance of “soft power” as a …

Soft-Power or Hard-Power? Let’s put our heart where the money is – Pratim Ranjan Bose

Many years ago, I wrote a ‘story’, as we journalists describe newspaper reports, about an Indian company planning to sell solar powered inverter kits, good enough to run a TV, to Afghanistan. This was soon after the US invaded the frontier country and established a Taliban-free Hamid Karzai government. The war ravaged country was devoid …