Tag «Scotch Whisky»

Scotch whisky struggles to hold on in the Travel Retail Top 100

Premiumization and Innovation Spurs Growth Across Key Segments  21 September 2016 The IWSR Magazine has just released its annual Travel Retail Top 100, and while Scotch whisky dominates 27 of the top 100 brands (the most of any single category), half of these brands suffered declines in 2015. The exceptions to this negative trend were …

JOHNNIE WALKER® Scotch Whisky to Give 250,000 Kilometres of Safe Rides Home Across the World as Part of Festive Responsible Drinking Initiative

EDINBURGH, Scotland, December 4, 2014 /PRNewswire/ — As part of the JOHNNIE WALKER global responsible drinking programme, Join the Pact, the world’s leading Scotch Whisky[1] today said it was giving away 250,000 kilometres of safe rides around the world during the festive season to encourage people not to drink and drive. In Edinburgh Mika Häkkinen, former Formula 1 driver …