Tag «radio audience measurement contract»

Netherlands: GfK extends radio audience measurement contract with NLO and will test minute-by-minute measurement

Amsterdam, 15 October 2014 – In an effort to measure radio audience behavior more accurately, NLO is preparing a new audience measurement survey. To this end NLO today signed an amended contract with GfK. Parallel to this current continuous survey NLO will explore the use of smartphone apps to be able to report on a …

GfK wins Morocco tender for electronic TV audience measurement and extends radio audience measurement contract in Switzerland

Nuremberg, 23 July 2014 – GfK has won a tender with Morocco’s joint industry committee, CIAUMED, to deliver an electronic TV audience measurement (TAM) service in Morocco. Morocco is well known in the MEA region for its expertise in TAM and is the first country in North Africa, and the second in the whole continent, …