Tag «Pulp Strategy»

Philips Avent promotes breastfeeding awareness campaign conceptualised by Pulp Strategy

The awareness campaign is aimed at empowering mothers, mothers-to-be, and their families New Delhi, August 16, 2017: Royal Philips, a global leader in healthcare technology, has recently rolled out an awareness campaign aimed to empower mothers, expecting mothers, and their families in India. Launched under the Philips Avent brand, the campaign promotes the importance of …

Twitter leads Facebook and Instagram in B2B channel initiatives, according to Pulp Strategy’s Future of Content 2017 report

Amongst non-conventional B2B channels, Twitter steers ahead of Facebook (25.3%) and Instagram (18%) by garnering the approval of 47% marketers   New Delhi, 18 July, 2017: 75% of marketers chose Instagram as their most preferred channel for sharing image-based content, while Twitter and Facebook garnered brand approval ratings of 63% and 56% respectively for the …