Tag «Psychographic Segmentation»

CleverTap Mobile Marketing Solution is the First in Market to Make an Entry into Psychographic Segmentation, Powered by Machine Learning

CleverTap’s powerful segmentation engine is transforming how marketers deliver on the promise of retaining users for life National, July 4, 2018 – The leading mobile marketing platform, CleverTap, today announced its entry into the field of psychographic segmentation that sets a new standard for segmenting mobile app users. Psychographic segmentation is an industry-first machine learning …

For the Lovers of Fountain Pen & Ink …
Chawm Ganguly

A maverick, jaywalking through life. Communicated in three continents as a journalist and a spin doctor. Print, Television, PR, Photography, Production - has been there, done it all. Author of several books on Corporate Communications, Social Media, Conferencing. Currently focusing on helping Corporates bridge the Traditional-Social Media divide and installing GenX values in Millennial motherboards. For More Visit: www.chawmganguly.com
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Corporate Communications is one of the fastest growing specializations in world, as the faculty transforms from being just another marketing tool in the scabbard of the top management, to being the primary driver, in this, the age of information. Information is today sought (and delivered) in an Instant and the efficiency with which the Communication team reacts to such demands often spells the difference between the winners and the also-ran’s, making it one of the most revered power centers of the corporate world. Join me, as I unravel the mysteries. www.chawmganguly.com
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