Tag «Prateek N. Kumar»

“Experiential marketing” and new age “Marketing Mix” – Prateek N. Kumar, Managing Director& Chief Executive Officer , NeoNiche Integrated Solutions Pvt. Ltd

80s and 90s were the decade when my generation was growing up attuned to song requests made on AIR by people from a non-descript town called “Jhumri Tilaya” andLalitaji’s pearls of wisdom on which washing powder made our cloths look whiter or how a particular Scooter brand was creating stronger images of stronger India as …

NeoNiche Integrated Solutions wins the award for “Most Admired Event Management Company” and “Most Admired Corporate Event in IT Industry” for “Gartner Symposium & ITxpo 2013”

NeoNiche Integrated Solutions won the award under “Most Admired Event Management Company” and “Most Admired Corporate Event in IT Industry” for “Gartner Symposium & ITxpo 2013” Winners of the ‘Stars of the Industry Awards 2014’ were announced at a gala event held on February 14, 2014 at Taj Landsend in Mumbai in the presence of …

Men who Matter : Prateek N. Kumar, MD & CEO, NeoNiche Integrated Solutions

Prateek N Kumar “THE MILESTONE MAN”, is the CEO & Managing Director of NeoNiche Integrated Solutions. His first successful ‘campaign’ was back in the 7th standard for the ‘client’, his friend running a fire-cracker stall during Diwali. Their full return on investment was a staggering 800%. It has been almost 25 years to the day. And …