Tag «positioning»

BEIRUT ART FAIR 2018: The artistic firework that lit the sky of Beirut, positioning it as a capital of art and a beacon of creativity on the international scene

Inaugurated by His Excellency Mr. Saad Hariri, President of the Council of Ministers, the 9th edition of BEIRUT ART FAIR (BAF) welcomed 53 internationally renowned galleries from more than twenty countries and was concluded with a new record of 34,000 visitors; an increase of 21% compared to its previous edition. This success began with the …

Jabong ups its “Be You” positioning in its largest ever brand campaign, in collaboration with Harvey Brown

New Delhi, June 2, 2016: Jabong, India’s leading fashion ecommerce platform, is back in action with its largest ever brand campaign. The campaign is a contemporary take on Jabong’s positioning of “Be You”, celebrating diversity. The campaign is led by a TV commercial directed by London based award winning film, creative & art director Harvey …

For the Lovers of Fountain Pen & Ink …
Chawm Ganguly

A maverick, jaywalking through life. Communicated in three continents as a journalist and a spin doctor. Print, Television, PR, Photography, Production - has been there, done it all. Author of several books on Corporate Communications, Social Media, Conferencing. Currently focusing on helping Corporates bridge the Traditional-Social Media divide and installing GenX values in Millennial motherboards. For More Visit: www.chawmganguly.com
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Corp Comm with Chawm

Corporate Communications is one of the fastest growing specializations in world, as the faculty transforms from being just another marketing tool in the scabbard of the top management, to being the primary driver, in this, the age of information. Information is today sought (and delivered) in an Instant and the efficiency with which the Communication team reacts to such demands often spells the difference between the winners and the also-ran’s, making it one of the most revered power centers of the corporate world. Join me, as I unravel the mysteries. www.chawmganguly.com
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