Tag «minute-by-minute measurement»

Netherlands: GfK extends radio audience measurement contract with NLO and will test minute-by-minute measurement

Amsterdam, 15 October 2014 – In an effort to measure radio audience behavior more accurately, NLO is preparing a new audience measurement survey. To this end NLO today signed an amended contract with GfK. Parallel to this current continuous survey NLO will explore the use of smartphone apps to be able to report on a …

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Chawm Ganguly

A maverick, jaywalking through life. Communicated in three continents as a journalist and a spin doctor. Print, Television, PR, Photography, Production - has been there, done it all. Author of several books on Corporate Communications, Social Media, Conferencing. Currently focusing on helping Corporates bridge the Traditional-Social Media divide and installing GenX values in Millennial motherboards. For More Visit: www.chawmganguly.com
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Corporate Communications is one of the fastest growing specializations in world, as the faculty transforms from being just another marketing tool in the scabbard of the top management, to being the primary driver, in this, the age of information. Information is today sought (and delivered) in an Instant and the efficiency with which the Communication team reacts to such demands often spells the difference between the winners and the also-ran’s, making it one of the most revered power centers of the corporate world. Join me, as I unravel the mysteries. www.chawmganguly.com
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