Tag «Media and Entertainment»

GfK builds TV momentum with further investment in Genius Digital

Nuremberg/London, 28 May 2014 – Following a further round of investment, GfK today announced that it has become the majority shareholder in Genius Digital, the specialist in capturing, analyzing and applying viewer data for the TV industry. The current engagement continues the strategic partnership established in September 2013. This investment helps GfK to better meet …