Tag «McDonald’s French fries»

Tribal Worldwide Shanghai, part of the DDB China Group, changed the way Chinese looked at the colour yellow to introduce McDonald’s French fries to the market

Tribal Worldwide Shanghai, part of the DDB China Group, changed the way Chinese looked at the colour yellow to introduce McDonald’s French fries to the market, and wins a ‘full set’ of Dragons, a Gold Category Dragon, the Blue “Best in China” Dragon and the new Red “Best Campaign in Asia” Dragon, in the 15th …

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Chawm Ganguly

A maverick, jaywalking through life. Communicated in three continents as a journalist and a spin doctor. Print, Television, PR, Photography, Production - has been there, done it all. Author of several books on Corporate Communications, Social Media, Conferencing. Currently focusing on helping Corporates bridge the Traditional-Social Media divide and installing GenX values in Millennial motherboards. For More Visit: www.chawmganguly.com
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Corporate Communications is one of the fastest growing specializations in world, as the faculty transforms from being just another marketing tool in the scabbard of the top management, to being the primary driver, in this, the age of information. Information is today sought (and delivered) in an Instant and the efficiency with which the Communication team reacts to such demands often spells the difference between the winners and the also-ran’s, making it one of the most revered power centers of the corporate world. Join me, as I unravel the mysteries. www.chawmganguly.com
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