Tag «market leader»

GfK acquires Cogenta, a market leader in online pricing intelligence

Nuremberg, 29 September 2014 – GfK strengthens its position in the the online market through the acquisition of UK-based Cogenta, a leader in online pricing intelligence. Today GfK announced the acquisition of Cogenta, a leading retail and pricing intelligence provider. With the acquisition, the company further broadens and deepens its successful retail tracking business in …