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SMIRNOFF® LAUNCHES PIONEERING NEW VODKA EXCLUSIVELY FOR TRAVELLERS: SMIRNOFF WHITE™

Freeze filtered at -6°C for an exceptionally smooth taste   Diageo GTME, 6th June 2014: SMIRNOFF®, the world’s leading premium vodka1, today announced a pioneering new super-premium vodka – SMIRNOFF WHITE™ – available exclusively for travellers. The liquid has been freeze filtered at -6°C which results in an exceptionally smooth taste. Freeze filtration signifies a …