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IWSR Global Trends Report 2014 Archives - Core Sector Communique

Tag «IWSR Global Trends Report 2014»

Health focus drives demand for low-calorie drinks

Low-calorie brand lines are making inroads across key alcohol categories as consumers focus on healthy lifestyle choices, particularly in the US and Europe, according to the IWSR Global Trends Report 2014.   Following the successful rise of low-calorie brands such as Skinnygirl and Voli Lite vodka in the US, a range of new low-calorie spirit, …