Tag «INDIA PREMIER LEAGUE»

KTB LEVERAGES ON THE INDIA PREMIER LEAGUE TO GROW TOURISM IN KENYA

Kenya is banking on the ongoing cricket season in India to market her tourism products and create interest for travel into the country among the Indians. ktbKenya Tourism Board (KTB) has allocated about shillings 25 million for the destination marketing and promotional campaigns in partnership with one of the India‘s cricket team, the Rising Pune …

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Chawm Ganguly

A maverick, jaywalking through life. Communicated in three continents as a journalist and a spin doctor. Print, Television, PR, Photography, Production - has been there, done it all. Author of several books on Corporate Communications, Social Media, Conferencing. Currently focusing on helping Corporates bridge the Traditional-Social Media divide and installing GenX values in Millennial motherboards. For More Visit: www.chawmganguly.com
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Corporate Communications is one of the fastest growing specializations in world, as the faculty transforms from being just another marketing tool in the scabbard of the top management, to being the primary driver, in this, the age of information. Information is today sought (and delivered) in an Instant and the efficiency with which the Communication team reacts to such demands often spells the difference between the winners and the also-ran’s, making it one of the most revered power centers of the corporate world. Join me, as I unravel the mysteries. www.chawmganguly.com
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