Tag «global»

INVISTA Names SapientNitro Global Advertising Agency of Record for the LYCRA® Brand

India – January 31 2014 – SapientNitro, part of Sapient (NASDAQ: SAPE), today announced that it has been appointed global advertising agency of record for the LYCRA® brand. INVISTA, which owns the LYCRA® brand, has tasked SapientNitro with responsibility for global brand strategy, advertising, digital, social and customer experience. The appointment aims to bring to …

Rio Tinto’s global “Diamonds With A Story” initiative is brought to life in Las Vegas

A unique showcase of diamond jewelry is on display in Las Vegas as part of the next phase of Rio Tinto’s “Diamonds with a Story” initiative. The jewelry, designed for the US market by eight world-class North American designers, is part of an innovative marketing programme encompassing consumer research and creative collaborations with designers, manufacturers …

Israel leading global diamond industry’s marketing with major sales event Registration continues for inaugural International Diamond Week in Israel

Ramat Gan, Israel – March 12, 2013: The Israel Diamond Exchange is spearheading the marketing efforts of the international diamond business community at a time when it needs to pull out all the stops and bring our industry back to profitability and strong growth,” Israel Diamond Exchange President Yair Sahar said in a message to …