Tag «Gerhard Hausruckinger»

GfK acquires Cogenta, a market leader in online pricing intelligence

Nuremberg, 29 September 2014 – GfK strengthens its position in the the online market through the acquisition of UK-based Cogenta, a leader in online pricing intelligence. Today GfK announced the acquisition of Cogenta, a leading retail and pricing intelligence provider. With the acquisition, the company further broadens and deepens its successful retail tracking business in …

GfK signs Memorandum of Understanding with leading broadcasters to bring its global audience measurement experience to Brazil

Nuremberg, 15 November 2013 – Continuing its strategy of international expansion, GfK, an international market leader in market research, has signed a Memorandum of Understanding with four of the country’s leading television broadcasters, Band TV, Record, RedeTV! and SBT to bring its 40 years of experience in Audience Measurement to the Brazilian market. GfK’s offer …

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Chawm Ganguly

A maverick, jaywalking through life. Communicated in three continents as a journalist and a spin doctor. Print, Television, PR, Photography, Production - has been there, done it all. Author of several books on Corporate Communications, Social Media, Conferencing. Currently focusing on helping Corporates bridge the Traditional-Social Media divide and installing GenX values in Millennial motherboards. For More Visit: www.chawmganguly.com
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Corporate Communications is one of the fastest growing specializations in world, as the faculty transforms from being just another marketing tool in the scabbard of the top management, to being the primary driver, in this, the age of information. Information is today sought (and delivered) in an Instant and the efficiency with which the Communication team reacts to such demands often spells the difference between the winners and the also-ran’s, making it one of the most revered power centers of the corporate world. Join me, as I unravel the mysteries. www.chawmganguly.com
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