Tag «general manager of Shanghai Telecom mobile internet unit»

Nielsen Marries China Telecom’s Big Data to Help Brands Grow Online

SHANGHAI – May 26 – Global information and measurement company Nielsen today announced the launch of TraffiOPTI, a cutting-edge innovation solution that can give manufacturers and brands an insightful understanding of online shopping habits of consumers from the world’s most populous country. TraffiOPTI is a collaboration between Nielsen and China Telecom. By Leveraging online behavioral …

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Chawm Ganguly

A maverick, jaywalking through life. Communicated in three continents as a journalist and a spin doctor. Print, Television, PR, Photography, Production - has been there, done it all. Author of several books on Corporate Communications, Social Media, Conferencing. Currently focusing on helping Corporates bridge the Traditional-Social Media divide and installing GenX values in Millennial motherboards. For More Visit: www.chawmganguly.com
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Corporate Communications is one of the fastest growing specializations in world, as the faculty transforms from being just another marketing tool in the scabbard of the top management, to being the primary driver, in this, the age of information. Information is today sought (and delivered) in an Instant and the efficiency with which the Communication team reacts to such demands often spells the difference between the winners and the also-ran’s, making it one of the most revered power centers of the corporate world. Join me, as I unravel the mysteries. www.chawmganguly.com
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