Tag «Calcutta Business School (CBS)»

Father of Rural Marketing felicitates Calcutta Business School students

Kolkata, February 8th 2014: Known as the Father of Rural Marketing in India, Mr Pradeep Kashyap, addressed the fourth convocation of Calcutta Business School (CBS) today as the Chief Guest at a function at Calcutta Business School’s campus in Kolkata. Chairman of Calcutta Business School, Mr S K Birla, along with Mr Kashyap, inaugurated the …

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Chawm Ganguly

A maverick, jaywalking through life. Communicated in three continents as a journalist and a spin doctor. Print, Television, PR, Photography, Production - has been there, done it all. Author of several books on Corporate Communications, Social Media, Conferencing. Currently focusing on helping Corporates bridge the Traditional-Social Media divide and installing GenX values in Millennial motherboards. For More Visit: www.chawmganguly.com
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Corporate Communications is one of the fastest growing specializations in world, as the faculty transforms from being just another marketing tool in the scabbard of the top management, to being the primary driver, in this, the age of information. Information is today sought (and delivered) in an Instant and the efficiency with which the Communication team reacts to such demands often spells the difference between the winners and the also-ran’s, making it one of the most revered power centers of the corporate world. Join me, as I unravel the mysteries. www.chawmganguly.com
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