Tag «brilliant copy»

How Azure is the Advertising Sky in Kolkata?

The Multi Nationals, whose retainers had once fostered some of the most talented agencies in Kolkata have long gone. Entities that claim to have filled the void left by them, have not lived up to either their exacting standards or their willingness to reward creative work. Naturally, advertising as one understood it, is as dead …

Azure: the colour of creativity

I was all of 22 when I had joined Azure, many summers back. An almost fresh graduate who had already worked in two reputed agencies, I too, had stars in my eyes, literally. A job to me meant economic independence – monthly pay cheques that would “empower” me to buy all those shoes I had …