Tag «beer»

BIRA 91 Foolpower takes the country with beer storm

What happens when beer is cheaper than water? The whole country wakes up to celebrate. BIRA 91 offered both its variants BIRA White and BIRA Blonde at INR 9.1(inclusive of taxes) on the occasion of April Fool’s day to celebrate the spirit of fooling around.  Recognised for its flavour and quality, BIRA 91 engaged consumers …

US Beverage Alcohol Market Posts Gains

Premiumisation and Innovation Spurs Growth Across Key Segments (NEW YORK, June 28, 2016) – The IWSR’s recently released 2016 US Beverage Alcohol Review shows gains across the beer, wine and spirits categories led by brand innovations and premium pricing. The US consumer is drinking across all three categories based on consumption occasion, and suppliers are …