Tag «audience measurement service»

GfK signs contract with leading broadcasters to start operating its audience measurement service in Brazil in 2015

Nuremberg/São Paulo, 17 December 2013 – GfK has signed a contract with four of Brazil’s leading broadcasters, Band TV, Record, RedeTV! and SBT, to bring its innovative TV audience measurement experience to the country. The new service is planned to go live in 2015. The cutting-edge measurement service that GfK will bring to Brazil will …

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Chawm Ganguly

A maverick, jaywalking through life. Communicated in three continents as a journalist and a spin doctor. Print, Television, PR, Photography, Production - has been there, done it all. Author of several books on Corporate Communications, Social Media, Conferencing. Currently focusing on helping Corporates bridge the Traditional-Social Media divide and installing GenX values in Millennial motherboards. For More Visit: www.chawmganguly.com
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Corporate Communications is one of the fastest growing specializations in world, as the faculty transforms from being just another marketing tool in the scabbard of the top management, to being the primary driver, in this, the age of information. Information is today sought (and delivered) in an Instant and the efficiency with which the Communication team reacts to such demands often spells the difference between the winners and the also-ran’s, making it one of the most revered power centers of the corporate world. Join me, as I unravel the mysteries. www.chawmganguly.com
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